Salesforce cosies up to OpenAI and Anthropic amid sluggish sales October 15, 2025 Software giant Salesforce is doubling down on its partnerships with AI heavyweights OpenAI and Anthropic to bolster its flagship AI platform, ‘agentforce 360’, as uptake remains modest. At this week’s Dreamforce conference, chief executive and co-founder Marc Benioff announced: “We’re so thrilled to have our relationship with OpenAI”. “You guys are becoming a critical part [...]
Anthropic: UK staff get eye-watering sums at AI giant October 9, 2025 US AI giant Anthropic is paying its UK staff eye-watering financial packages as it attempts to build a foothold in this country. The business, which only launched in the UK at the start of 2023, increased its headcount from six to 43 in 2024 while its staff costs rocketed from £3.6m to £24m. Its wage [...]
UK Treasury questions OpenAI, Microsoft, Meta over AI in financial services September 18, 2025 The Treasury Committee has sent letters to six major technology firms, including OpenAI, Microsoft, Meta, and Amazon, seeking detailed information about the role they play in providing AI services to the UK financial sector. The correspondence is part of the Committee’s inquiry into AI in financial services, ahead of forthcoming sessions with regulators and HM [...]
US giant Anthropic poaches British AI firm founders in OpenAI rivalry August 13, 2025 Anthropic has hired the three cofounders of London-based AI startup HumanLoop, along with most of its engineering and research staff, in its latest move to bolster AI talent in Europe. As Sifted reported on Tuesday, the hires include chief executive Raza Habib, chief tech officer Peter Hayes and chief product officer Jordan Burgess, all of [...]
Advertisers have a new audience to sell to: AI models August 12, 2025 For generations, advertisers have obsessed over how best to win the hearts and minds of consumers. But with people increasingly turning to their large language model of choice for product recommendations, the industry has a new audience to get its head around: artificial intelligence, writes Ali Lyon. David Ogilvy had four golden rules to help [...]
UK backs global AI safety plan with AWS and Anthropic July 30, 2025 The UK has launched a new global research coalition aimed at tackling one of the most pressing but least understood problems in artificial intelligence – ensuring that advanced AI systems behave in ways aligned with human values. Backed by £15m in funding and a wide-ranging group of partners, the so-called ‘Alignment Project’ was unveiled on [...]
AI giants ‘fundamentally unprepared’ for dangers of human level intelligence July 17, 2025 The world’s leading artificial intelligence (AI) companies are hurtling toward the creation of human-level AI – but without a credible safety net. Top AI developers of being “fundamentally unprepared” for the consequences of the very systems they are racing to build, warned the Future of Life Institute (FLI). In a recent report, the US-based AI [...]
Hey Siri: Can ChatGPT save Apple’s AI woes? July 1, 2025 After years of insisting it could do AI its own way, Apple is now reconsidering that approach – and the implications could reshape its core product experience. The iPhone maker is in talks with Anthropic and OpenAI about powering a revamped Siri, reported Bloomberg, potentially swapping out its own foundation models for one of their [...]
Anthropic boss: AI will take half of entry level jobs in the UK May 30, 2025 Anthropic CEO has warned that AI could eliminate up to 50 per cent of entry-level white-collar jobs in the UK within five years.
OpenAI rivals Anthropic by simplifying AI agent development March 12, 2025 OpenAI has launched a set of new tools aimed at simplifying the process of building agents that can autonomously complete tasks on behalf of users, rivalling Anthropic’s launch of its new AI agent last month. “Building agents is harder than it needs to be”, said an OpenAI spokesperson. To streamline this process, the ChatGPT owner [...]