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  • Alan Sugar: The Apprentice star sells entire stake in recruitment firm

    March 5, 2025

    Lord Alan Sugar has sold his entire stake in an engineering and technology recruitment agency which he has backed for more than four years. Hernshead Group was set up by Tom Johnson in 2019 who shortly afterwards persuaded Lord Alan Sugar to invest despite him not going on hit BBC One show, The Apprentice. Johnson [...]

  • ‘Once you legislate, people will rebel’: Why a vibes-based WFH policy is working for Vitality

    February 13, 2025

    The debate-stirring issue of working from home (WFH) has never been far from the headlines so far in 2025. The likes of FTSE 100 giant WPP, Lord Alan Sugar and London Mayor Sir Sadiq Khan have all made waves with where they stand on the topic. Now Neville Koopowitz, the chief executive of health and [...]

  • Alan Sugar’s property empire returns to profit after huge loss

    November 25, 2024

    The Apprentice star Lord Alan Sugar’s property empire returned to the black during its latest financial year after recovering from a huge loss, it has been revealed. Amshold, the company which Lord Sugar holds his property investments, achieved a pre-tax profit of £932,000 for the 12 months to 30 June, 2024. The latest figure, revealed in [...]

  • ‘You’re fired’: The Apprentice star Lord Alan Sugar accused of treating Parliament with contempt

    September 5, 2024

    Lord Alan Sugar, the star of BBC One hit The Apprentice, has been accused of treating Parliament with “contempt”. The business tycoon was told “You’re fired” in a row over his long-running failure to take part in proceedings in the House of Lords. Lord Sugar was given a dose of his own boardroom medicine after [...]

  • Lord Alan Sugar invests in The Apprentice star’s business

    June 21, 2024

    Lord Alan Sugar has formally invested in the company run by a star of the latest series of The Apprentice.

  • Lord Sugar buys back Amstrad brand name for new marketing agency led by grandson

    March 4, 2024

    Lord Alan Sugar has bought back the rights to the household name Amstrad, 17 years after selling it to Sky, for a new digital marketing firm led by his grandson.

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