ChatGPT to follow Claude’s watermark pledge – but Grok to swerve it Tech Elon Musk’s Grok is poised to swerve rivals’ plans to ‘watermark’ all artificially-generated content, City AM understands, after refusing to sign up to a European push forcing firms to make AI content traceable. xAI was the only major large language model maker to shun a European Union-led move to tighten AI transparency rules that means [...]
4chan ridicules Ofcom again as watchdog chases unpaid £520k fine Tech 4chan has again mocked Ofcom after the regulator renewed demands for the controversial image generator to pay its £520,000 Online Safety Act fine, prompting its lawyer to respond with another AI-generated hamster. Preston Byrne, the US lawyer representing 4chan, posted on X on Thursday: “Ofcom wrote. Again. Demanding that 4chan pay its fine. Sent us [...]
Gucci sparks backlash with AI-generated ads ahead of fashion week Media Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The Italian brand posted a series of glossy visuals on social media this week, some labelled ‘created with AI’, to tease creative [...]
Zara turns to AI-edited models amid shop closures December 18, 2025 Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as the fast-fashion giant looks to cut costs amid a tough retail backdrop. Models who have previously shot campaigns for Zara have since been contacted by the Spanish retail giant and asked for permission for their images [...]
Runware raises $50M to accelerate AI media generation December 12, 2025 London-based startup Runware has raised $50m in a Series A round led by Dawn Capital, as companies rush to leverage potential productivity gains from AI-powered image, video, and audio tools. Other investors included Speedinvest, Comcast Ventures, and existing backers like Insight Partners, a16z Speedrun, Zero Prime Ventures, and Begin Capital. Founded in 2023 by Flaviu [...]
Oxford University Press finds half of UK students fooled by AI October 15, 2025 Oxford University Press has warned that schools must do more to help students navigate the world of AI after a survey showed alarming gaps in students’ ability to judge AI content. A new OUP survey of 2,000 UK pupils found that only 47 per cent of students feel confident in identifying trustworthy AI-generated information. A [...]