Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors Sport Business Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]
Dry in the desert: Alcohol to be banned at 2034 Fifa World Cup in Saudi Arabia Sport Alcohol will not be allowed at the 2034 Fifa World Cup in Saudi Arabia, the kingdom’s ambassador said on Wednesday. Prince Khalid bin Bandar Al Saud said that “there’s no alcohol at all” in the country, adding that there would not be an exemption for the World Cup, which Saudi Arabia won last year. The [...]
Morocco, Saudi Arabia and the US are the countries to watch in sport in 2025 Sport Business Professor Simon Chadwick explains why Morocco, Saudi Arabia and the United States are his three countries to watch in sport in 2025. With the global sport industry apparently set to continue on its growth trajectory in 2025, albeit in the context of uncertain geopolitical times, many countries across the world will find themselves jockeying for [...]
Ahead of the Game: Man United cuts could be copied by other clubs December 30, 2024 Manchester United’s controversial move to slash the funding it provides to its charitable foundation as part of cost-cutting measures introduced by Sir Jim Ratcliffe could be followed by other Premier League clubs. The Manchester United Foundation are set to be the latest victims of Ratcliffe’s drive to cut costs at Old Trafford, with Sky News [...]
What to expect from sports law in 2025: Man City, Saudi and the ‘unlikely MVP’ December 21, 2024 What will the big talking points be in sports law in 2025? We asked the experts at one of the industry’s top firms. This year will be remembered as one in which key sporting decisions were made in the courtroom rather than the boardroom. With the Football Governance Bill, ongoing financial regulatory disputes, and the [...]
European football to rebel over winter World Cup in Saudi Arabia December 10, 2024 European football leagues are set to rebel against plans to host the 2034 Fifa World Cup in Saudi Arabia in the winter. The Middle Eastern kingdom is set to be officially confirmed as hosts for the 2034 edition of the World Cup on Wednesday at a Fifa congress meeting. The move could see Saudi Arabia [...]