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2026 World Cup

  • Beer fear: CO2 shortage could lead to state-backed beer at World Cup

    April 16, 2026

    Brits face drinking state-backed beer during the Fifa World Cup as CO2 shortage fears leave breweries and boozers reliant on government gas. The war in Iran has caused chaos across Gulf shipping lanes with government analysis suggesting a closure of the Strait of Hormuz for a long period of time could lead to shortages of [...]

  • Trump-linked crypto firm Nexo in Fifa World Cup deal with Messi’s Argentina

    April 14, 2026

    Donald Trump-linked crypto firm Nexo has announced a sponsorship deal with Lionel Messi’s Argentina ahead of this summer’s Fifa World Cup. The digital wealth platform will be the Argentine Football Association’s official digital asset partner when they attempt to defend their title at the tournament in the United States, Canada and Mexico. The deal bolsters [...]

  • Panmure Liberum: Netherlands will win first Fifa World Cup

    April 9, 2026

    Investment bank Panmure Liberum has predicted the Netherlands will win their first World Cup this summer having correctly forecast the previous three winners. In a note published on Thursday, author Joachim Klement said that the Netherlands under Ronald Koeman will lift the iconic gold trophy in New Jersey this summer. He correctly predicted Germany to [...]

  • Fifa World Cup tickets on resale for $11m as costs soar

    April 8, 2026

    Tickets for this year’s Fifa World Cup are being resold for an eye-watering $11m as fans fear taking out second mortgages to get to North America. The category four ticket at the Hard Rock Stadium in Miami would give a fan access to Scotland’s showpiece group match against Brazil, but will cost $11m on Fifa’s [...]

  • Mexico minister: Fifa World Cup host Jalisco safer than New York City

    April 6, 2026

    Senior ministers in Mexico have quelled fan safety fears ahead of the Fifa World Cup after the killing of a cartel boss saw violence erupt in a host city. Members of the Jalisco New Generation Cartel undertook a wave of violence across the Jalisco province after a drug lord known as “El Mencho” was killed [...]

  • World Cup no longer has global audience – and that’s a marketers challenge

    April 4, 2026

    The domestic football season is hurtling towards its conclusion and, despite England’s drab international break and talk of boycotts, World Cup fever is starting to build. Soon, wallcharts will be pinned up, vintage England kits pulled out from the back of the wardrobe, and Three Lions will find its way onto office playlists. However, this [...]

  • Italy World Cup flop kills five per cent of bets on tournament winner

    April 2, 2026

    Italy’s failure to qualify for the 2026 World Cup this week was an early win for bookmakers as it killed five per cent of wagers on the outright winner, betting data shows.  Four-time champions Italy lost on penalties in a play-off with Bosnia and Herzegovina on Tuesday, meaning they will miss a third men’s World [...]

  • World Cup: No Plan B if Iran don’t show up, insists Fifa boss Infantino

    March 31, 2026

    Fifa president Gianni Infantino insists there is “no Plan B” if Iran do not take their place at the World Cup but ruled out moving their games from the US to Mexico. Iran’s participation has been in serious doubt since the US and Israel began a military offensive on the country in late February. Iranian [...]

  • 2026 Community Shield moved from Wembley to Cardiff over concert clash

    March 23, 2026

    Next season’s Community Shield has been moved from Wembley to Cardiff’s Principality Stadium to accommodate a non-football event for the first time. The traditional curtain-raiser to the new campaign between the winners of the Premier League and the FA Cup has been scheduled to take place on Sunday 16 August – later than usual due [...]

  • British summer of sport tipped to spark £400m spending spree

    March 18, 2026

    A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling.  Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]

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