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2026 Fifa World Cup

  • 2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook

    June 12, 2026

    The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]

  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    June 11, 2026

    I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm.  Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]

  • Fanzo: London-founded app bets on World Cup in US expansion drive

    June 10, 2026

    A World Cup is boom time for pubs and, by extension, Fanzo, as the tournament’s official venue finder pushes into the US, says founder Leo MacLehose. When World Cup fever grips football fans across England and beyond over the coming weeks, one London-founded business will have extra reason to cheer. Fanzo is the website and [...]

  • England named most valuable squad at 2026 World Cup, ahead of France and Spain

    June 10, 2026

    No pressure, lads – England have been named the most valuable squad of players at the 2026 World Cup, according to leading football academics. Thomas Tuchel’s 26-man group, featuring stars such as Harry Kane and Jude Bellingham, is valued at €1.454bn (£1.254bn) by the CIES Football Observatory, an independent research centre used by Fifa and [...]

  • Fifa charging World Cup fans £59 for ‘shoutouts’ in new money-making scheme

    June 9, 2026

    Fifa is charging football fans £59 to have their name announced before matches at the 2026 World Cup, which starts this week. For $79 (£59), supporters can buy a “Super Shoutout” to have their name read out and appear on the stadium scoreboard before any fixture at the World Cup. It is the latest money-making [...]

  • Platini sues Fifa and president Infantino over alleged plot to topple him

    June 9, 2026

    Former Uefa president Michel Platini is suing Fifa boss Gianni Infantino, accusing him and two others of plotting against him and ending his chances of landing football’s top job. Platini’s lawyers have announced that they are bringing legal action in Paris against Infantino and two former Fifa officials, legal director Marco Villiger and audit chair [...]

  • England World Cup fans invited to ‘soccer Coachella’ with free fan fest and cheap beer

    June 8, 2026

    The cost of attending the 2026 World Cup is already notorious, but Philadelphia believes it has the solution for budget-conscious England fans heading to the United States. The city raised $60m in private funding which, along with state and federal contributions, will subsidise what the city is billing as “a soccer Coachella” – the only [...]

  • Fifa+ deal to boost Dazn’s quest for first profit, says CEO

    June 8, 2026

    Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing body’s mothballed direct-to-consumer product. Fifa+, which comprises archive footage, live games from obscure competitions and magazine shows, is now only available on Dazn after Fifa pulled the plug on its four-year-old D2C offering. Segev told City [...]

  • Sovereignty has replaced ownership as the real currency of power in football

    June 4, 2026

    The City AM Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]

  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List

    June 4, 2026

    Fifa president Gianni Infantino has topped the inaugural City AM Football Power List, a week before the biggest ever men’s World Cup is due to kick off. The ranking, compiled with a 16-strong panel of expert judges drawn from across the sports industry, is designed to be a snapshot of who controls the most popular [...]

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