How Harry Maguire is using AI to help England… at table tennis July 7, 2026 Harry Maguire may have been left at home for the World Cup but the football cult hero is still set to play a part in England’s sporting success – via AI technology. Feedz, a sports tech platform designed to help coaches and co-founded by Manchester United defender Maguire, has been adopted by Table Tennis England. [...]
Fifa World Cup 2026: The tournament of IP infringement and touts July 4, 2026 With the World Cup well underway, Ben Travers explains why IP laws are being ignored? Much has been written of the economics of the 2026 Fifa World Cup, which looks set to be the biggest yet with tens of billions in revenue on the table. With the global sports industry representing potentially trillions of dollars [...]
Tech, trackers and tourniquets: How England are preparing for Mexico World Cup altitude July 3, 2026 For an array of reasons, England face the toughest test of their World Cup credentials late on Sunday night when they face co-hosts Mexico. At the Azteca Stadium, they will come up against a team who have won four games out of four at this tournament, are backed by fervent home support and who have [...]
Why World Cup players could pay tax in five different countries July 1, 2026 Football fever has arrived as England prepare for their first knockout game this evening, but for all the excitement the 2026 World Cup could create some major tax headaches for players. Fifa is protected because it negotiates some of the most lucrative broadcasting and sponsorship deals in the sports world, which usually come with tax [...]
German FA HQ raided by police in bribery probe days after shock World Cup exit July 1, 2026 Police have carried out a major raid on the headquarters of Germany’s football federation, the DFB, in a probe into suspected bribery relating to Euro 2024. The raid on Wednesday morning – 36 hours after the men’s national team suffered a shock elimination from the current World Cup by Paraguay – involved more than 150 [...]
Hated World Cup hydration breaks here to stay for even hotter 2030 and 2034 July 1, 2026 Hydration breaks are expected to remain a feature of future World Cups despite attracting widespread criticism, City AM understands. The divisive three-minute pauses, taken midway through each half, have become one of the tournament’s hottest talking points. They have effectively turned football into a game of four quarters and head coaches have said they are [...]
Is football eating itself? Not before it eats other sports first June 25, 2026 The World Cup has become so big that it now puts all other sports in the shade, laments Ed Warner. I remember the summer of 1976 as a swathe of bleached playing fields, jumpers for goalposts and pick-up games of cricket. There happened to be an international football tournament that June, but I defy anyone [...]
Fifa World Cup brand value trebles to £4bn thanks to sponsorship and media rights June 24, 2026 The Fifa World Cup brand has grown in value to over $5bn after more than trebling in value in recent years, according to a new industry report. Consultancy Brand Finance estimates the World Cup brand is now worth $5.2bn (£4bn) – a 244 per cent increase on its value when the 2010 tournament was held [...]
Tartan Army cancel flights as Scotland eye a piece of World Cup history June 24, 2026 Scottish football fans have cancelled flights home from the US as the Tartan Army dare to dream of reaching the knockout stage of a World Cup for the first time. Others who had already returned home are flying out again ahead of tonight’s final Group C fixture, against Brazil, even if they don’t have match [...]
Manchester United debt pile may force owners to fund new stadium June 24, 2026 Doubts have emerged over Manchester United’s capacity to fund their £2bn-plus new stadium unless the owners inject cash. The club announced on Monday that they had secured the land required to build the 100,000-seater venue – dubbed a “Wembley of the North” – from Indurent, which lets industrial units. The 25-acre site is only 350m [...]