2026 World Cup: England only attract half as many bets as Norway to lift trophy June 16, 2026 Tournament outsiders Norway have attracted twice as many bets on them to win the 2026 World Cup as England, surprising new data has revealed. Ahead of England’s first match of the tournament, against Croatia tonight in Dallas, Thomas Tuchel’s team have attracted five per cent of all betting tickets handled by Sportradar on behalf of [...]
Brits urged to back UK pubs during World Cup amid booking surge June 16, 2026 Brits have been urged to support their World Cup team by getting down to the local pub amid a four-fold increase in bookings for England games. The UK hospitality sector is set for a 42 per cent sales boost across the group stages of the World Cup – with kick-off times in the US, Canada [...]
2026 World Cup: How England went from misery to magnet for blue chip brands June 16, 2026 As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in growing revenues for the FA. This month marks a decade since one of the darkest days in the Football Association’s history, when England’s men were humbled by Iceland – a nation [...]
Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns June 13, 2026 An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]
2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook June 12, 2026 The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]
Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money? June 11, 2026 I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm. Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]
Fanzo: London-founded app bets on World Cup in US expansion drive June 10, 2026 A World Cup is boom time for pubs and, by extension, Fanzo, as the tournament’s official venue finder pushes into the US, says founder Leo MacLehose. When World Cup fever grips football fans across England and beyond over the coming weeks, one London-founded business will have extra reason to cheer. Fanzo is the website and [...]
England named most valuable squad at 2026 World Cup, ahead of France and Spain June 10, 2026 No pressure, lads – England have been named the most valuable squad of players at the 2026 World Cup, according to leading football academics. Thomas Tuchel’s 26-man group, featuring stars such as Harry Kane and Jude Bellingham, is valued at €1.454bn (£1.254bn) by the CIES Football Observatory, an independent research centre used by Fifa and [...]
Fifa charging World Cup fans £59 for ‘shoutouts’ in new money-making scheme June 9, 2026 Fifa is charging football fans £59 to have their name announced before matches at the 2026 World Cup, which starts this week. For $79 (£59), supporters can buy a “Super Shoutout” to have their name read out and appear on the stadium scoreboard before any fixture at the World Cup. It is the latest money-making [...]
Platini sues Fifa and president Infantino over alleged plot to topple him June 9, 2026 Former Uefa president Michel Platini is suing Fifa boss Gianni Infantino, accusing him and two others of plotting against him and ending his chances of landing football’s top job. Platini’s lawyers have announced that they are bringing legal action in Paris against Infantino and two former Fifa officials, legal director Marco Villiger and audit chair [...]