Premier League signs up Guinness to replace Budweiser in £40m deal June 12, 2024 Guinness saw off competition from Heineken to replace Budweiser.
There is ‘no evidence’ alcohol free products reduce drinking January 23, 2024 One scientist has claimed 'mood enhancing' alcohol free drinks don't work - but bars around London are seeing a rise in sales
Dry January: 12 reasons to be cheerful when you’re off the sauce January 9, 2024 Dry January is upon us and across the country millions are taking part in the annual abstinence from alcohol – here's how to have fun anyway
Days: Meet the lively pair turning alcohol-free beer into more than a trend January 9, 2024 Here we go again – Dry January, the month in which avid pub-goers try to kickstart a healthier year ahead. You might think that means boom-time for brewers of non-alcoholic beer. But for Edinburgh-based Days Brewing, it’s just another month; 2023 saw the company sell more than a million of their lager and pale ale [...]
9 great alcohol free drinks to have at home this Dry January January 4, 2024 9 great Dry January drinks to buy to drink at home
‘Alcohol free beer is healthy!’ Sober October tips from London’s first alcohol free bar September 27, 2023 I take a sip of my No Sleep till Brooklyn, a cocktail featuring two types of alcohol-free whisky, and I have to admit that it tastes pretty darn like the real thing. It even has the ‘slow burn’ feel of whisky in the mouth. “You see!” says Laura Willougby, co-founder of Club Soda, London’s first [...]
Sober October: the best alcohol free events in London September 25, 2023 If you hit it hard all summer, you’re not alone: in fact, far too many of us make a habit of drinking far too much on the regular. Statistics show over half of Londoners ‘drink to get drunk’, which means drinking to excess. Enter, Sober October… This October the month-long initiative by Macmillan Cancer Support [...]
Where to watch the Women’s World Cup final in London, England v Spain August 17, 2023 The Lionesses have made it to the finals of the Women’s World Cup! They play Spain in the big decider on Sunday morning at 11.00am. The match will be streaming on BBC, but if you want to celebrate in London, here’s where to watch the Women’s World Cup final in the capital this weekend. VINEGAR [...]
Diageo set to triple alcohol-free Guinness 0.0 production as demand booms July 4, 2023 Guinness will almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks. Owners Diageo has invested 25 million euro in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets. The new [...]
Non-alcoholic beer maker Big Drop signs licensing deal with In Good Company May 25, 2023 Leading non-alcoholic beer maker Big Drop has secured a licensing agreement with Bermondsey-based brewer In Good Company in a bid to expand its business across the UK, US, and Australia.