Non-alcoholic beer maker Big Drop signs licensing deal with In Good Company RETAIL Leading non-alcoholic beer maker Big Drop has secured a licensing agreement with Bermondsey-based brewer In Good Company in a bid to expand its business across the UK, US, and Australia.
Dry January: Pub bosses call on Brits to do their duty and get down the local – even if it’s for non-alcoholic beers SAVE THE PUB Publicans have issued a rallying cry for punters to continue to back their local boozer this month as the industry battles an economic downturn – despite the growing trend for a ‘dry January‘ month off the sauce. The sector has struggled with sky-high energy bills all while consumers’ feel the pinch of household bills increasing [...]
Non-alcoholic beers protect Fuller’s from Dry January slump Pub chain Fuller, Smith and Turner said an increased range of non-alcoholic drinks protected it from the usual January slump in sales, despite an uptick in the number of people going tee-total for the month. Fuller’s today announced that like-for-like sales in managed pubs and hotels were up 4.3 per cent in the six weeks [...]
Heineken meets Coronation Street: ITV vows to normalise alcohol-free beer with new ad deal April 26, 2022 ITV and HEINEKEN have announced a ‘first of its kind’ partnership that will see a real-world beer go on tap at two of TV’s most famous pubs.
Diageo set to triple alcohol-free Guinness 0.0 production as demand booms July 4, 2023 Guinness will almost triple production of its zero-alcohol brand in response to a growing consumer taste for non-alcoholic drinks. Owners Diageo has invested 25 million euro in a new facility at its St James’s Gate brewery in Dublin to meet a surge in demand for alcohol-free stout in the domestic and global markets. The new [...]
Pub bosses implore January teetotallers to not avoid local after dry Christmas January 5, 2022 Hospitality leaders have called on customers to keep visiting the pub this month, after venues lost out on sales this Christmas. Pubs, particularly in city hotspots, faced waves of cancellations this Christmas while office workers were also instructed to work from home under Plan B Covid measures. Now, bosses have urged customers to keep supporting [...]
‘Alcohol free beer is healthy!’ Sober October tips from London’s first alcohol free bar September 27, 2023 I take a sip of my No Sleep till Brooklyn, a cocktail featuring two types of alcohol-free whisky, and I have to admit that it tastes pretty darn like the real thing. It even has the ‘slow burn’ feel of whisky in the mouth. “You see!” says Laura Willougby, co-founder of Club Soda, London’s first [...]
UK must change thinking around non-drinkers as 1 in 3 pub visits alcohol-free July 11, 2022 One in three pub visits are stone cold sober as Brits shun beer for alcohol-free and low-alcohol tipples. More than a third (37 per cent) of restaurant visits are also alcohol-free, according to a freshly published report from KAM and alcohol-free beer brand Lucky Saint. Just over half of UK drinkers drink fewer than ten [...]
How a BBC Radio 1 DJ helped alcohol-free brand Lucky Saint open its first London pub January 30, 2023 Alcohol-free beer brand Lucky Saint is to open its first pub after securing £10m to supercharge its ambitious growth plans. The pub, which will also operate as the group’s headquarters, is due to open in Marylebone in March 2023. Luke Boase, founder of the business, said that for now the opening will be “the only [...]
Sober October: the best alcohol free events in London September 25, 2023 If you hit it hard all summer, you’re not alone: in fact, far too many of us make a habit of drinking far too much on the regular. Statistics show over half of Londoners ‘drink to get drunk’, which means drinking to excess. Enter, Sober October… This October the month-long initiative by Macmillan Cancer Support [...]