Bernard Fontana, chief executive of the worlds largest cement maker Holcim, is leading by example in terms of cost-cutting by flying economy class on short-hall flights.
In an interview at Holcim headquarters in Zurich Fontana said:
I respect the policy which we set, which is (a flight of) more than five hours is business, less than five hours is economy, and I apply the same policy to myself as to everybody.
Last year, Holcim launched a cost-cutting program with the intention to boost its return on capital investment to 8 per cent and operating profits to over £1bn by 2014.
Even with five percent GDP growth, you can have significant growth of cement. We believe that the need will be higher to meet the demands of the population.