CITY VIEWS: HAS IKEA SAID GOODBYE TO ITS GLORY DAYS?
ANDREW GARRARD WILLIS
“It’s a sign of the times. Perhaps people have forgotten their old ‘Chuck out your chintz’ slogan, or maybe they’re moving on to the pound shop. Ikea is a bit of a first-time buyers’ store and obviously there are less of those around at the moment.”
IAIN MUIRHEAD ITECH
“It’s not an attractive store for many people. There’s a lot more choice these days and you can get furniture delivered too. I haven’t got time to go to Ikea and it’s always packed at the weekend anyway so you can’t really shop properly.”
NIGEL JARVIS AAA IRB
“People are choosing to save money and they don’t want to spend on name brands. There’s no embarrassment about doing that any more. Ikea has never been particularly upmarket though, so I’m a bit surprised that they’re struggling.”