Man City Puma kit deal helps UK sponsorship market hit £5bn March 12, 2026 Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
Hundred auction: Welsh Fire spend big, Coles lands £390k contract March 12, 2026 Welsh Fire were the big spenders in the morning session of The Hundred auction, splashing £540,000 on Joe Root and Jordan Cox. Wicket-keeper-batter Cox – who was the leading run scorer in last year’s Hundred competition – fetched the highest price before the lunch break, being snapped up by the Cardiff-based franchise for £300,000. Former [...]
England and Scotland World Cup games saved by Patriots owner Kraft deal March 12, 2026 Billionaire New England Patriots owner Robert Kraft has helped to resolve a row over security costs that was threatening England and Scotland games at this summer’s World Cup. Local authorities in Foxborough, near Boston, were refusing to grant a licence for seven fixtures due to be staged at the Gillette Stadium owing to fears the [...]
Blitz Golf: Golf’s answer to T20 cricket coming to London March 12, 2026 When LIV burst into the sporting galaxy it promised to be “golf, but louder”. So what do you call golf that lasts just three hours and has been described as the sport’s version of Twenty20 cricket? The answer, it seems, is Blitz. Established in Australia back in 2018, Blitz Golf shot to prominence when cricketer [...]
Horse racing came together to fight tax hikes. Now it must unite again March 12, 2026 The Jockey Club’s chief executive’s recent rallying cry to British horse racing was bang on, writes Ed Warner. All successful sports have tentpole events, the occasions that attract attention well beyond hardcore fanbases and which drive profits that may (although not always) provide financial scaffolding for its lesser players and promoters. The Cheltenham Festival is [...]
Women’s Super League fans spend more on matchdays than Premier League counterparts March 12, 2026 Football fans attending Women’s Super League matches spend more than those going to Premier League games, according to new research commissioned by Barclays. Fan spend per matchday, excluding tickets, averaged £145 for supporters in the WSL compared with £138 in the Premier League, the research found. Non-food spending – merchandise and match programme – was [...]
Uno that Haiti will take some Passing in Gold Cup March 11, 2026 FRIDAY at the Cheltenham Festival is always a day full of drama, and the crescendo comes with the blue riband itself, the Cheltenham Gold Cup (4.00pm). This year’s renewal might lack a standout superstar, but that only makes it more intriguing from a betting perspective. Gaelic Warrior heads Star Sports’ market at 7/2 and while [...]
Don’t Panic if you’ve not had time to Study the form March 11, 2026 ONE OF Ireland’s ‘good things’ will be carrying a lot of cash in Friday’s Mares’ Chase (2.40pm). As everything builds towards the Cheltenham Gold Cup later in the day, punters will be piling into Dinoblue, currently 6/4, to make some early gains. Last year’s winner has won three of her four starts since and there [...]
Jonbon can finally make his mark at the Festival March 11, 2026 LAST year those at Cheltenham were treated to one of the best performances in recent Festival memory when Fact To File cruised to victory in the Grade One Ryanair Chase (4.00pm). His ability to jump and travel at pace, plus excess reserves of stamina over this trip, make him ideally suited to this two-and-a-half-mile contest [...]
Ma Shan’t let you down in the Stayers’ Hurdle March 11, 2026 THURSDAY’s card at the Cheltenham Festival sees us cross the halfway mark of proceedings, and it gets no easier for punters with a set of fiercely competitive handicaps and Graded races. The Stayers’ Hurdle (3.20pm) is no different with a smaller, but deep field assembled. There’s a mixture of older, proven horses with the likes [...]