NFL Draft: Premier League and Europe should adopt US system April 23, 2026 Veteran US sport agent Leigh Steinberg says European sport can learn a thing or two from the NFL Draft Manchester City’s winning four Premier League titles in the last five years is actually deeply problematic because when outcomes become predictable, fan engagement suffers. When the same clubs dominate year after year, the entire league’s commercial [...]
Copilot coaching: Can AI train me to run the London Marathon better? April 23, 2026 Ed Warner has swapped relentless pavement-pounding for AI prompts in the hope of training smarter – and less – for Sunday’s London Marathon. I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has – due to entirely unforeseeable circumstances – become the skimpiest of prep for this weekend’s [...]
Enhanced Games, Lance Armstrong and the truth about why we hate doping April 19, 2026 There is an irony in the fact that sponsors and broadcasters won’t touch the Enhanced Games, explains Matt Readman. Last month it was announced that the 2026 Winter Olympic Games was the first Olympiad in 28 years to have zero failed drugs tests. The “cleanest Games for a generation” is a big moment for an [...]
What next for LIV Golf and Newcastle United after Saudi PIF strategy shift? April 18, 2026 With Saudi Arabia’s Public Investment Fund updating its strategy, what next for the PIF-owned Newcastle United and LIV Golf? Saudi Arabia’s Public Investment Fund last week published the latest iteration of its Vision strategy, which will cover the remainder of the decade. The strategy’s publication had been expected for some time. When the last planning [...]
Rory McIlroy, Gout Gout and the search for sport’s elusive heroes April 16, 2026 Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely the Hero of Hollywood before (that’s Hollywood, County Down not Los Angeles), to many the golfer has now donned the mantle of universal sporting hero along [...]
New insurance products for female sports stars must cover fertility care April 12, 2026 With changes to insurance products for female sports stars incoming, Dr Mireia Galian says women can’t be undermined though a lack of consideration for fertility support Maintaining good health and wellbeing goes hand in hand with performance for elite athletes. But for women, there’s an added layer. Women’s health and biology – such as natural [...]
Fury: The real fight is not in the ring or ad spend, but brand alignment April 11, 2026 Tonight, when Tyson Fury steps back into the ring, the spectacle will be available live on Netflix to 300m customers worldwide. It is a knockout for audiences. And it will be a showcase event for brand partners too. However, in high-profile environments like this where brands want to make an impression, it is not just [...]
Padel’s growth phase is largely behind it, so what comes next? April 10, 2026 Padel hasn’t taken off in the UK by accident. It has grown quickly because it arrived at exactly the right moment. Like many sports, it benefited from Covid-19. At a time when people were looking for ways to stay active and social, padel offered something simple: it was easy to pick up, played in small [...]
Football clubs are starting to build out their legal benches April 9, 2026 As they say, if you love what you do, you will never work a day in your life. With the popularity of sports ever-growing, it is no surprise that lawyers are flooding into legal work involving sports. Even the driest M&A deal can be a little more exciting when it involves deals for your favourite [...]
Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport April 7, 2026 Ahead of the Masters, Nick Keller marks 25 years since Tiger Woods won the Tiger Slam and sports consumption changed forever. When Tiger Woods completed the ‘Tiger Slam’ in 2001 – holding all four major championships at once – it wasn’t just a sporting achievement. It was a cultural marker for how modern sport would [...]