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Sport Opinion

  • Fifa won’t fix itself – scrap it now and set up a World FA, led by Uefa and South America

    Sport Business

    Football’s world governing body Fifa is beyond reform; a better idea is to abolish it and replace it with a new organisation, argues ethics expert Thomas Beschorner. The games are over, but the aftertaste remains. As wonderful as the matches on the pitch were, Fifa, as organiser of this summer’s World Cup, has once again [...]

    Reflective FIFA logo sign on a white wall, with green trees mirrored in the letters, under natural light.
  • Padel chief: A sport which succeeds in London gets noticed around the world

    Sport Business

    Ahead of the London Premier Padel P1 in August Luigi Carraro makes the case for the capital and why sport loves the city. What I have always loved about London is that it knows a sport worth watching when it sees one. The London 2012 Olympic and Paralympic Games was no better example of that [...]

    Padel match in a large, crowded stadium in Rome, Italy, with a scoreboard displaying scores.
  • Fifa want to sell the family silver but should World Rugby do the same?

    Sport Business

    Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver. Global tournaments are pillars of sports with revenues and reach that soar during [...]

    New Zealand All Blacks rugby players performing the Haka pre-game with arms raised and intense expressions
  • Uefa blocks Fifa’s World Cup sell-off if it stands up to Infantino again

    July 30, 2026

    If Gianni Infantino’s plan to carve out the commercial rights to Fifa events including the World Cup is to be nipped in the bud, the rearguard action will – as it has in the recent past with similar power grabs – likely have to be led by Uefa. Here’s why. Uefa has repeatedly shown itself [...]

  • Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

    July 30, 2026

    Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]

  • Inside the untapped commercial potential of the Tour de France

    July 26, 2026

    The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]

  • Sport documentaries muddle grey area of storytelling vs reality

    July 23, 2026

    As every sport seemingly gets its own documentary, Matt Readman assesses whether they’re meddling with reality. There is a famous rule in nature documentary filmmaking: observe, but never intervene. The moment the camera changes the behaviour of its subject, it stops documenting reality and starts creating it. Earlier this month the International Cricket Council investigated [...]

  • Commonwealth Games must prove crises are thing of past

    July 23, 2026

    There is no evidence of Commonwealth Games fever in downtown St Peter Port. Guernsey, an island of 65,000 people, is sending 22 athletes to Glasgow 2026, down from 38 to Birmingham 2022. Colleagues on the island report far less public interest than four years ago. There you have these slimmed-down Games which start today in [...]

  • A photography expert’s guide to the best images from the World Cup

    July 21, 2026

    After a thrilling World Cup, City AM Picture Editor Andy Blackmore ranks his favourite images from the tournament. Aside from war, about the only other human experience that spans such a wide range of emotions is sport. Of all the sports, perhaps football is the most emotive, and photographers at the World Cup hold the [...]

  • The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa

    July 20, 2026

    In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks.  Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]

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