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Sport Opinion

  • You’re sued and you know you are: New law puts onus on clubs to prevent player abuse

    Sport Business

    Professional sports teams, governing bodies and operators of stadiums and events could all face legal action if players receive abuse due to changes in the law this month, writes Charlotte Smith. Sports organisations have historically treated abusive behaviour directed at players, coaches and officials largely as a welfare, reputational and regulatory issue. However, from 1 [...]

    Young girl in England football shirt holds ALL PLAYERS ARE AMAZING WE STAND WITH YOU Jess Carter sign
  • Might Manchester City punishment push them into forming a global super league?

    Sport Business

    What if heavily punishing Manchester City causes their ownership to stick two fingers up at the Premier League and walk away, wonders Ed Warner. Let’s play fantasy football. But first the disclaimer: yes, Manchester City have their backs to a precipitous sporting and financial cliff. Yes, they are surrounded by the massed armies of Premier [...]

    Manchester City player in light blue kit with soccer ball on field during game
  • Should Vuori ditch Draper over injury-hit tennis season?

    Sport Business

    California-based performance and lifestyle brand Vuori signed Jack Draper from Nike in August 2025 to global headlines. At the time it looked like a masterstroke. He was ranked world No5 and was well placed to challenge Nike’s big two players, Carlos Alcaraz and Jannik Sinner. Combined with his Burberry deal Draper appeared to cement himself [...]

    Tennis player in a gray sleeveless shirt and white cap celebrates with a clenched fist on court
  • AI and politics will never destroy the beauty of supporting clubs like Bournemouth

    September 26, 2026

    A record transfer window, club investments at ever increasing valuations and the same unpredictability of results on the football pitch. Was it ever thus? And will it ever change? The memories sport creates are at the heart of what makes it so special. Taking a step back, next year will mark 30 years since I [...]

  • Investors are watching Prem Rugby so the league can’t mess this year up

    September 25, 2026

    It may still be rather warm outside but you know when it’s autumn because Prem Rugby returns to the sporting calendar. And this year is an important one. Because the cash has arrived from various new investors and the stability of the league will once more be under a microscope. This season will be the [...]

  • Top marks to Athlos for reimagining athletics and creating that elusive vibe

    September 24, 2026

    Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]

  • What London losing athletics to Nairobi tells us about future World Cup and Olympic bids

    September 20, 2026

    England winning a World Cup in our lifetime. This may appear as elusive as ever, but hosting it may be more achievable. Particularly given our stadia, infrastructure and track record for hosting major global events.  The signals from Downing Street suggest a similar plan. There’s talk of a potential 2042 World Cup in Great Britain, [...]

  • Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

    September 19, 2026

    Top female athletes took control of the conversation around Sydney Sweeney and her ad for Novig, and that is the bit we should pay attention to because it represents real change, writes Matt Readman. A few years ago, I co-authored a report called The Seven Deadly Sins of Marketing Women’s Sport. The idea was to [...]

  • Ultimate Championships delivered but can China at the 2027 Worlds?

    September 17, 2026

    China didn’t feature much at the Ultimate Championships and Ed Warner questions whether they can at a home World Championships in 2027. “I might get told off. I just did a race, so I’m allowed to drink what I would like. Thank you so much,” said Lando Norris as he reached for a Coke after [...]

  • Burnham 1-0 Khan: Cardiff right place for Fury vs Joshua boxing bout

    September 13, 2026

    Cardiff is a wonderful city in which to watch sport; the Millenium Principality Stadium is one of the world’s great arenas, the adjacent Cardiff Arms Park one of the country’s most historic grounds and Sophia Gardens will always be one of the nation’s premium Test cricket hosts. Throw in the famous Chippy Lane, an often [...]

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