An England World Cup isn’t just football – it is money, politics and a nation’s bad habits Sport Business England are being asked to win the World Cup, yes, but the absurdity is that they are required to do so much more in the process, both commercially and politically, writes Ed Warner. And so they’ve begun. Our boys, Tom’s 26. Their world is in motion, three lions on their shirts, out to erase 60 [...]
Can football conquer the US? Why culture is key this World Cup Sport Business Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]
Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns Sport Business An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]
Do the Prem Rugby semi-finals need a Welsh URC team? June 12, 2026 Ahead of this weekend’s Prem Rugby’s semi-finals, Ollie Phillips assesses whether they could do with a hint of Wales. Picture the scene: next year’s Prem Rugby semi-finals feature the top three teams from this year – Northampton Saints, Bath Rugby and Exeter Chiefs – plus one of the Scarlets, Ospreys, Dragons or Cardiff. This would, [...]
Why investors will be keeping a close eye on rugby’s Nations Championship June 7, 2026 The Nations Championship begins in a month and it will be a stress test for investors looking at rugby, Neil Barlow says. International rugby tournaments have always been the sport’s biggest draws. There is nothing quite like the Six Nations to bring out classic memes of rugby fans wearing bootcut jeans and loafers filling pubs. [...]
Sovereignty has replaced ownership as the real currency of power in football June 4, 2026 The City AM Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]
City AM Football Power List shows that systems, not individuals, control sport June 4, 2026 Ed Warner, one of the judges for the City AM Football Power List, gives his take on what the rankings reveal about the game. Here’s your gentle starter for 10: who’s the most powerful man in world football? Easy, right? Gianni Infantino. But who are the 24 people you’d rank immediately behind Fifa’s president? I’ve [...]
Manchester City and Spygate prove lawyer gulf is opening in football May 31, 2026 In February 2023, Manchester City fans unfurled a banner at the Etihad Stadium bearing the words “Pannick on the streets of London”. This play on The Smiths’ 1986 song referred to Lord David Pannick KC, the barrister hired to spearhead the club’s defence against 115 charges for alleged breaches of the Premier League’s financial rules. [...]
How do professional footballers keep their divorces private? May 30, 2026 For footballers and other high-profile athletes, relationship breakdown may start as a personal matter, but where there is fame, wealth, public interest and commercial pressure, it can quickly become something much larger. A messy divorce can dominate headlines, distract from performance, and affect relationships with clubs, sponsors, agents and other commercial partners. The risks are [...]
Champ Rugby: Bedford vs Worcester shows strength of second tier May 29, 2026 This Sunday afternoon at Bedford Blues’ Goldington Road could be pandemonium. The home team take on Champ Rugby giants Worcester Warriors looking to be crowned winners of English rugby’s second tier. But what’s the point, when you cannot get promoted? Well it is the continued proof that the Champ is and can be competitive, where [...]