The 2026 World Cup had its flaws, yes, but it was a resounding success for Fifa July 20, 2026 In the coming days following last night’s World Cup final, Fifa will release a report on how many people watched the tournament across its five and a half weeks. Look out for the social media KPIs – impressions, engagement, video views – that major sporting bodies now have to report, but the headline number will [...]
Did this World Cup have too much of Sir David Beckham? July 18, 2026 Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]
The real winner of the Fifa World Cup? Beer July 17, 2026 Whatever happens in Sunday’s final, one World Cup winner is already clear: beer. For generations, football fans around the world have gathered at their local, celebrating victories and consoling one another after defeats with a pint in hand. Beer does not simply accompany football, it transforms watching a match into a shared experience. This summer’s [...]
What can the Rugby World Cup learn from US nailing of Fifa World Cup? July 17, 2026 With a United States Rugby World Cup just five years away, Ollie Phillips asks what can the sport learn from the Fifa World Cup. Sitting here in the UK looking across the Atlantic to a World Cup mainly staged in the United States, it is difficult not to get just a little bit excited about [...]
Sport expects true fan Andy Burnham to take a leaf out of John Major’s book July 16, 2026 Andy Burnham was Secretary of State for Culture, Media and Sport for 16 months in Gordon Brown’s cabinet. This was a time in which shirt and tie was the required political dress code for swinging in a children’s playground in Brixton with the Secretary of State for Children, Schools and Family, one Ed Balls. Burnham’s [...]
Fifa World Cup had amazing stadiums, 2035 UK edition must too July 12, 2026 The Fifa World Cup is coming to an end and it has taught us that stadiums are crucial to a good bid, Maria Knutsson-Hall writes. With nearly 40 days of men’s Fifa World Cup fever coming to an end, it is worth taking a moment to consider the health of the Women’s game at this [...]
Why Fifa World Cup players are drowning in commercial red tape July 12, 2026 Joshua Charalambous and Ellie Chakarto take a look at why this World Cup is restraining its stars A lot has been made about the star power at the Fifa Men’s World Cup – goals for Erling Haaland, Kylian Mbappe, Harry Kane and Lamine Yamal – and of course, Lionel Messi and Cristiano Ronaldo who both [...]
Ed Warner: Why I’m optimistic about the future for Sussex Cricket July 9, 2026 ‘What will you do about your blog?’ was one question at interview, repeated a number of times since I was announced as the chair of Sussex Cricket last week. What of my trenchant criticisms of cricket’s leadership, the sport’s confused calendar and the divide between its haves and have nots? For now, this column and [...]
Football may not come home but US investors will still cash cheques here July 5, 2026 The US continues to invest in the English football pyramid. Matt Bonass gives his best shot at explaining why Football attracting money is not novel, but what has changed is the type of money, where the money has come from and the thinking behind it all. In a previous era club ownership was a passion [...]
Fifa World Cup 2026: The tournament of IP infringement and touts July 4, 2026 With the World Cup well underway, Ben Travers explains why IP laws are being ignored? Much has been written of the economics of the 2026 Fifa World Cup, which looks set to be the biggest yet with tens of billions in revenue on the table. With the global sports industry representing potentially trillions of dollars [...]