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      Arsenal can overtake Real Madrid and become biggest brand in world, say owners KSE

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      Arsenal can overtake Real Madrid and become biggest brand in world, say owners KSE

      Arsenal team on a red double-decker bus parade, celebrating with the Premier League trophy amidst red smoke.

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Sport Opinion

  • Six Nations Thursday start is smart from organisers

    February 5, 2026

    It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]

  • Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes

    February 5, 2026

    Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once?  Six Nations opener [...]

  • Is Guinness Bristol City deal a sign of football shirt sponsorships to come?

    February 4, 2026

    Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like Guinness to return, writes Matthew Fletcher-Jones. Having made the often-regrettable decision to support Tottenham Hotspur in the 1980s, I’m still pleased to see any corner shop selling Holsten Pils – the club’s shirt sponsor throughout my youth.  Chelsea [...]

  • Why transfer window could be a tax issue for footballers

    February 1, 2026

    As the end of the transfer window approaches, once again many young international footballers have relocated to England, with considerable salaries now in their pockets. For instance, Chelsea’s pair of teenage summer signings, Jorrel Hato and William Estevao, joined with reported salaries worth a combined £180,000. While these contracts mark the sudden arrival of significant [...]

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