Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team March 5, 2026 Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
Championship play-offs: More clubs to get shot at football’s richest game March 5, 2026 English clubs have been given an extra chance to win the richest game in football after teams in the EFL approved a change to the format of the Championship play-offs. From next season, the play-offs will expand from four teams to six – meaning clubs will only have to finish in the top eight of [...]
Formula 1 signs first ever official betting operator in multi-year deal March 5, 2026 Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix March 5, 2026 Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
English rugby is on brink of seismic change. It mustn’t fumble at the try line March 5, 2026 Ed Warner was part of the group that has recommended major changes to the way English rugby is governed. He explains why this is a generational opportunity. This is news overload time for English rugby. The men’s national team wilting twice in the Six Nations under weighty expectations, debate about the possible impact of head [...]
Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m March 5, 2026 A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]
Carabao Cup final ticket scam: Arsenal and Manchester City fans warned March 4, 2026 Arsenal and Manchester City fans have been targeted by scammers selling fake tickets to this month’s Carabao Cup final at Wembley. Competition organiser the EFL is working with police and anti-fraud authorities to block websites offering non-existent tickets for the match on Sunday 22 March. Both Arsenal and Manchester City quickly sold out of their [...]
Leeds United: Westfield mogul Lowy issues ultimatum over £2bn project March 4, 2026 Leeds United director and Westfield tycoon Peter Lowy has urged government to speed up plans for a multi-billion-pound redevelopment of the city. The Premier League club’s American owners, 49ers Enterprises, have begun work on expanding Elland Road by more than 15,000 seats to a 53,000-capacity stadium. But they want to make it the centrepiece of [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon March 4, 2026 Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
KSI takes stake in Dagenham and Redbridge and vows to bring back glory days March 3, 2026 YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC. The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]