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Sport Business

  • Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m

    March 5, 2026

    A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]

  • Carabao Cup final ticket scam: Arsenal and Manchester City fans warned

    March 4, 2026

    Arsenal and Manchester City fans have been targeted by scammers selling fake tickets to this month’s Carabao Cup final at Wembley. Competition organiser the EFL is working with police and anti-fraud authorities to block websites offering non-existent tickets for the match on Sunday 22 March. Both Arsenal and Manchester City quickly sold out of their [...]

  • Leeds United: Westfield mogul Lowy issues ultimatum over £2bn project

    March 4, 2026

    Leeds United director and Westfield tycoon Peter Lowy has urged government to speed up plans for a multi-billion-pound redevelopment of the city. The Premier League club’s American owners, 49ers Enterprises, have begun work on expanding Elland Road by more than 15,000 seats to a 53,000-capacity stadium. But they want to make it the centrepiece of [...]

  • Williams F1 ‘competing with top 50 teams in sport’, says Kenyon

    March 4, 2026

    Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]

  • KSI takes stake in Dagenham and Redbridge and vows to bring back glory days

    March 3, 2026

    YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC.  The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]

  • English cricket facing tragedy if ECB doesn’t change, warns county boss

    March 3, 2026

    English cricket chiefs risk the “tragedy” of counties going bust unless they offer more support to those without international matches or The Hundred, says Hampshire chief Rod Bransgrove. Sussex are among those to have suffered financial difficulties, leading to a points deduction from the England and Wales Cricket Board and the departure of chairman Jon [...]

  • Iranian drone attack sees ATP tennis players flee court

    March 3, 2026

    An Iranian drone attack forced players and officials on a tennis court at an ATP Challenger event in the UAE to flee for cover on Tuesday. Two matches at the tournament, taking place in Fujairah were interrupted after a fire broke out at an oil terminal around 10km from the ATP Challenge event site. Japan’s [...]

  • Premier League facing Easter weekend football blackout

    March 3, 2026

    The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]

  • Messi no-show triggers MLS and Vancouver Whitecaps legal payout

    March 3, 2026

    Major League Soccer and the Vancouver Whitecaps have agreed to pay half a million Canadian dollars to settle a legal claim made because Lionel Messi was withdrawn from a match. A man from the Vancouver area brought the civil class action after paying more than $400 for two tickets to the game between the Whitecaps [...]

  • Cadillac to leverage US identity to grow F1 sponsorship portfolio

    March 3, 2026

    Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]

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