Formula 1 teams up with Fight Club and Puttshack founder to launch motor-racing venues on UK high streets February 14, 2022 To launch ambitious plans for a series of entertainment venues with motor-racing simulators across the UK, Formula 1 has joined forces with the founder of Flight Club and Puttshack. Adam Breeden, founder and chief executive of Kindred Concepts, said the company that runs the international motor-racing series has taken an undisclosed investment into the proposed [...]
These are the pictures Chinese officials ordered a Finnish athlete to delete from social media February 14, 2022 When water flooded the athlete’s village last week, and was floing out of light fixtures at the Olympic Village, Finnish skier Katri Lylynpera took to social media to post a number of pictures. The pictures exposed electrical equipment and water pouring down from the ceiling. She wrote “help” next to one of the pictures, and [...]
Manchester United sign blockchain platform Tezos as training kit sponsor February 10, 2022 Manchester United have confirmed a training kit sponsorship deal with blockchain platform Tezos. The multi-year agreement is believed to be worth more than £20m a season, representing an increase on their previous contract with insurer Aon. It will Tezos appear on the training kit worn by both United’s men’s and women’s team, starting immediately. “This [...]
Tottenham Hotspur call on fans to stop using Y-word February 10, 2022 Tottenham Hotspur have called on fans to stop using the Y-word following an in-depth consultation on the controversial issue. The Premier League club, which has historically had close links with the Jewish community, said the move would help “every one of our supporters to feel included in the matchday experience”. “It is clear the use [...]
Ed Warner: Spare a thought for golfers locked out of Saudi Arabia and Greg Norman’s gilded cage February 10, 2022 In the Year of the Sportswash it should be no surprise that Saudi Arabia is at the centre of the struggle for control of pro golf. But would the beefed-up Asian Tour arouse such a frenzy if it had a different backer? The PGA Tour has been accused of greed that is “beyond obnoxious” by [...]
Why Team GB athlete Lorraine Ugen started her own sportswear brand Unsigned February 9, 2022 British track and field star Lorraine Ugen is launching her own self-funded sportswear brand, Unsigned, for athletes without sponsorship contracts. World, European and Commonwealth Games medallist Ugen wants the label to highlight the growing number of athletes who don’t have endorsement deals. The long jump and sprint specialist, 30, also hopes the budding business can [...]
Red Bull Racing announce Oracle as title sponsor ahead of F1 season February 9, 2022 Red Bull Racing have announced a sponsorship deal with software firm Oracle believed to be worth more than £100m per year. The partnership will see the Formula 1 outfit become ‘Oracle Red Bull Racing’ ahead of the 2022 season, which starts next month. The World Championship winning team, again made up of Max Verstappen and [...]
Sponsors and Peta round on West Ham over Zouma February 9, 2022 West Ham United sponsor Experience Kissimmee says it is “evaluating its relationship” with the club after it failed to suspend Kurt Zouma for apparently abusing an animal. The Hammers picked Zouma for last night’s Premier League match against Watford despite earlier condemning footage of him kicking and hitting a cat. Animal protection group Peta, meanwhile, [...]
Fifa Club World Cup: Chelsea set for competition that football doesn’t know what to do with February 8, 2022 For Wednesday afternoon, when they take on Asian champions Al Hilal in the semi-finals, the Fifa Club World Cup will be the focus of Chelsea’s attention. In a season in which the Blues could in theory still win five trophies, however, it is harder to say where the competition ranks among their priorities. Such is [...]
Spotify set for £237m Barcelona sponsorship deal February 8, 2022 Spotify are close to agreeing a sponsorship deal with Barcelona that would be among the biggest in football, according to reports in Spain. The music streaming platform would pay the Catalan club €280m (£237m) over three years, said radio station RAC1. In return Spotify would get naming rights to Barcelona’s stadium, which would be rebranded [...]