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Rugby Union

  • Six Nations Thursday start is smart from organisers

    February 5, 2026

    It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]

  • Exclusive: Welsh Rugby Union risks £4m hit as 55,000 Six Nations tickets unsold

    February 5, 2026

    The embattled Welsh Rugby Union is facing a £4m hit from this year’s Six Nations, with more than 55,000 tickets still unsold for their three home fixtures. The financially troubled nation stands to lose out on around £3.8m in ticket revenue over the next two months, with more than 18,000 seats still free for their [...]

  • ITV in-game Six Nations ads will keep sport free-to-air, experts say

    February 4, 2026

    ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset.  It has led to concerns [...]

  • Welsh Rugby missed out on £45m in previous Principality Stadium deal

    January 31, 2026

    The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]

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