Matt Weston: Team GB skeleton star hit in the pocket by Winter Olympics gold February 16, 2026 The road to Olympic gold is paved with sacrifice but for Team GB skeleton star Matt Weston there is another, less common, ingredient: beer. Weston teamed up with Tabby Stoecker to claim the mixed team title on Sunday, his second gold in 48 hours at the Milan Cortina Games after he won the individual crown. [...]
Why influencers could blow traditional broadcasters out of the water February 13, 2026 The tidal wave of influencers continues to come in-land, and they could be the key to unlocking fan bases that broadcasters cannot. Staying awake past midnight and into Monday morning for a four-hour American football game, knowing the alarm will ring in a few hours, used to be a niche obsession in Britain. Now it [...]
‘Crown jewel’ of Olympic Games memorabilia put up for sale at auction February 10, 2026 An ultra-rare winners’ medal from the first modern Olympic Games in Athens in 1896 is set to be sold at auction in Denmark next month. The silver gong – gold medals were only introduced in 1904 – is believed to be the world’s oldest Olympic medal and has an estimated value of 200,000–300,000 Danish kroner [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]
Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes February 5, 2026 Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once? Six Nations opener [...]
Team GB bid for Winter Olympics history hit by skeleton helmet row February 4, 2026 Team GB have become embroiled in a kit row on the eve of the Winter Olympics after their world-leading skeleton squad’s safety helmets were deemed to be non-compliant. The British Bobsleigh and Skeleton Association (BBSA) has lodged an urgent appeal with the Court of Arbitration for Sport against a decision made by world governing body [...]
Exclusive: Olympian Matt Richards launches sports-tech platform Sponza February 3, 2026 Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them February 2, 2026 “If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells City AM, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]