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      Pre-season tours: Inside the economics of football’s summer money-spinners

      Enthusiastic football fans, some in Chelsea and AC Milan jerseys, smiling and making peace signs at an event.

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      Pre-season tours: Inside the economics of football’s summer money-spinners

      Enthusiastic football fans, some in Chelsea and AC Milan jerseys, smiling and making peace signs at an event.

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      Tell us your story.

      Submit
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      London Sports Festival moves from 3×3 basketball success to pickleball at the City of London Corporation’s Guildhall Yard

      Aerial view of Guildhall Yard hosting sports activities for the London Sports Festival 2025 launch

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Olympic Sport

  • West Ham: Staveley receives Sadiq Khan encouragement to buy London Stadium

    Sport Business

    The door is open for West Ham United to buy their London Stadium home, with the Mayor welcoming any future discussions after Amanda Staveley said property would be part of her next football investment, City AM can reveal. The former Newcastle United co-owner has agreed a deal – subject to majority owner Daniel Kretinsky not [...]

    Low-angle view of a football stadium from the pitch, showing the corner marking and empty seats under a blue sky
  • India’s £300m Commonwealth Games dress rehearsal for 2036 Olympics

    Sport Business

    The next Commonwealth Games in Amdavad will have a budget double the size of Glasgow’s in what will be seen as a dress rehearsal for an Olympic Games in India. The largest city in Gujarat, also known as Ahmedabad, will host the next edition of the Games, which nearly went under when Durban and Victoria [...]

    Indian athlete in blue tracksuit receives a white scroll from a woman in a green traditional dress, flanked by two men in ...
  • Crystal Palace stadium set for £130m revamp with 25,000 seats

    Sport Business

    Plans for the £130m refurbishment of a major 25,000-capacity south London stadium in Crystal Palace have been given the green light. The planning application for the renovation of the Crystal Palace National Sports Centre has been approved with the refurbishment set to feature a revamped swimming and diving pool, as well as a padel centre, [...]

    Outdoor athletic stadium with red running track, green field, blue spectator seating, and large scoreboards.
  • Russians are poised to compete at the LA 2028 Games as IOC lifts ban

    July 7, 2026

    Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]

  • Squash players turn to social media to cash in on LA Olympic Games opportunities

    June 1, 2026

    British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]

  • Enhanced Games on metaphorical trial: is the risk worth it for partners?

    May 22, 2026

    The Enhanced Games wants to sell itself as the future: faster, louder, richer and finally honest about the drugs elite sport has spent decades pretending do not exist. This weekend it lands in Las Vegas with a simple proposition. Let athletes use performance-enhancing drugs under medical supervision, put big prize money on the table, stream [...]

  • Britain’s fastest man Zharnel Hughes backs home Olympics bid

    May 21, 2026

    Britain’s fastest man Zharnel Hughes has backed a plan to bring the Olympics back to the UK in the 2040s. The government is exploring a potential pathway towards an Olympics in the North of England in what would be the first version of the event in Britain since London 2012 over a decade ago. Anguilla-born [...]

  • Britain takes first steps on journey to 2040s North of England Olympics bid

    May 17, 2026

    The first steps have been taken to see Great Britain host the Olympics, in the North of England, for the first time since London 2012. The government this morning commissioned an “initial strategic assessment” into the potential for the North of England to stage the quadrennial games in the 2040s. Though any decision to bid [...]

  • F1 Arcade, curling and axes: Inside London’s sport experience economy

    May 14, 2026

    Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

  • King’s Speech: Red tape to be cut to help Britain host Euros and World Cup

    May 13, 2026

    Hosting the Fifa World Cup, Olympics and Euros will become easier after the government promised to legislate to cut the red tape hindering major sports events. A new Sporting Events Bill will deliver a set framework which can be applied to major sporting events and is hoped to keep Britain an attractive – and reliable [...]

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