Men in Black – lessons for brands from the movie franchise July 1, 2019 Men in Black isn’t just a movie, a franchise, a former vehicle for Will Smith, or a shadowy organisation. It’s a hugely successful brand, and so contains learnings that other brands can use. The latest instalment in the series, Men in Black: International, was released last month and demonstrates these important qualities. For instance, MIB [...]
Shares in media firm Future surge as it raises full-year forecasts July 1, 2019 Shares in Future rose more than 10 per cent this morning after the media firm said it forecasts full-year results ahead of expectations. Future previously lifted its forecasts after strong trading in the first half of the year, as a string of major acquisitions drove a record rise in revenue and profit. Read more: Shares [...]
Evening Standard posts £11.6m loss as it battles with advertising squeeze June 26, 2019 The Evening Standard has reported a loss of almost £12m as it battles rising costs and a squeeze on revenue from print advertising. The daily London newspaper posted a pre-tax loss of £11.6m in the year to the end of September, marking its second consecutive year in the red. However, the figure represents a slight [...]
ITV bosses slammed over ‘irresponsible’ lie detector tests on Jeremy Kyle Show June 25, 2019 MPs have blasted “irresponsible” ITV bosses for using lie detector tests on The Jeremy Kyle Show without knowing how accurate they were. Senior ITV executives faced a grilling today as part of an inquiry into broadcasters’ duty of care following the apparent suicide of Steve Dymond, a former participant on the reality TV show. Read [...]
Apple says Spotify exaggerated user fee claims June 25, 2019 Apple has responded to a complaint by Spotify to the EU commission, stating it only collects a fee on less than one per cent of the music streaming platform’s userbase. Apple said in a filing Spotify pays a 15 per cent fee on about 680,000 of its 100m premium customers. It follows a complaint by [...]
Sky News cancels Tory leadership debate after Boris Johnson refuses to take part June 24, 2019 Sky News today said it has cancelled its scheduled debate between the two remaining Tory leadership after Boris Johnson refused to take part. Earlier this month Sky unveiled plans for a head-to-head debate between the last two contenders, which was due to take place tomorrow evening. Read more: Boris Johnson shirks Channel 4 TV debate [...]
WPP confirms sale of post-production house The Farm Group to US rival June 21, 2019 WPP has confirmed the sale of its TV and film post-production firm The Farm Group to LA-based rival Picture Shop. Read more: Sorrell poaches two former media executives with links to WPP for new venture S4 Capital The ad giant today said it has signed a deal to sell its 75 per cent stake in [...]
Creative advertising ‘in crisis’ as brands pursue short-term targets June 19, 2019 The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to a report published today. Read more: Ad industry faces ‘brain drain’ amid creativity crisis The Institute of Practitioners in Advertising (IPA) has warned creativity no longer translates into effective marketing, with award-winning creative campaigns now [...]
Premier League most active user of High Court in attempt to crackdown on copyright breaches June 17, 2019 Football and music bodies are the most active users of the UK High Court as they try to crack down on copyright breaches, research published today shows. The organisation that brought the most claims to the High Court last year was the Premier League, with 36 claims in the year to 31 March. The Performing [...]
Vodafone taps up Onecom for partner deal June 16, 2019 Onecom has today announced a deal with Vodafone UK – the telecoms giant’s largest ever signed partnership – which will allow the two to reach combined business of £600m over the next five years. Following a £30m funding deal with HSBC last month, Onecom said its deal with Vodafone aims to deliver more than £100m [...]