Chelsea score £10m commercial boost with major sponsorship renewal April 16, 2026 Chelsea FC have extended their £10m-a-year training kit sponsorship deal with crypto platform BingX into a fourth season. The agreement will see the Singapore-headquartered firm remain on the front of the shirts worn by the men’s team in training and for pre-match warm-ups. An early renewal is a boost to Chelsea’s commercial department, which has [...]
England World Cup base to get extra security, say Kansas City officials April 16, 2026 Kansas City officials will erect fencing and close roads in order to prevent England from being spied on at their World Cup camp this summer. England will be based in the Missouri city throughout the tournament and will train at Swope Soccer Village, a $20m facility located in the middle of a public park. The [...]
DHL chief on English rugby ‘concern’, Formula 1 and Manchester United April 15, 2026 “I’d say it’s a concern,” Elliott Santon, the head of global sponsorships at DHL Express, says on the state of rugby in England. The global logistic giant is the front-of-shirt sponsor of Prem Rugby club Harlequins and has its distinctive yellow and red logo plastered on the quartered strip of the London team. DHL is [...]
Manchester United’s £10m boost; £5k Masters gnomes and Southgate TikTok April 15, 2026 Manchester United are set for a £10m boost from kit sponsor Adidas if, as now seems likely, they qualify for the Champions League. The club sit third in the Premier League with a seven-point cushion over sixth-placed Chelsea, despite Monday’s shock defeat by struggling Leeds United. Uefa confirmed last week that the top five Premier [...]
Trump-linked crypto firm Nexo in Fifa World Cup deal with Messi’s Argentina April 14, 2026 Donald Trump-linked crypto firm Nexo has announced a sponsorship deal with Lionel Messi’s Argentina ahead of this summer’s Fifa World Cup. The digital wealth platform will be the Argentine Football Association’s official digital asset partner when they attempt to defend their title at the tournament in the United States, Canada and Mexico. The deal bolsters [...]
Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge April 14, 2026 Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]
Tottenham Hotspur hospitality: Trendsetting innovation in action April 14, 2026 City AM visited the Tottenham Hotspur Stadium during Tyson Fury’s fight with Arslanbek Makhmudov. Trends change, and keeping up with them can be difficult. Haute Couture fashion houses pump out two collections each year; whether you’re an Xbox or PlayStation user can alter depending on technological advancements in model generations; across sport, meanwhile, the “in” [...]
Leeds United investor buys stake in Spanish giants Atletico Madrid April 13, 2026 Leeds United investor IDC Sports and Entertainment has expanded its multi-club portfolio by acquiring a stake in Atletico Madrid. IDC has joined the ownership of Spain’s biggest privately-owned football club following the recent majority takeover by US fund Apollo Sports Capital. IDC has taken a minority stake in Atletico Madrid, who sit fourth in Spanish [...]
West Brom vow to fight as EFL probe threatens relegation from Championship April 13, 2026 West Bromwich Albion have confirmed reports that a financial investigation could torpedo their bid to avoid relegation to the third tier for the first time since 1993. A seven-match unbeaten run has helped West Brom to climb out of the Championship’s bottom three and they now sit two points above the relegation zone with four [...]
Panmure Liberum: Netherlands will win first Fifa World Cup April 9, 2026 Investment bank Panmure Liberum has predicted the Netherlands will win their first World Cup this summer having correctly forecast the previous three winners. In a note published on Thursday, author Joachim Klement said that the Netherlands under Ronald Koeman will lift the iconic gold trophy in New Jersey this summer. He correctly predicted Germany to [...]