England, Kansas City and Taylor Swift: Why FA chose midwest as World Cup base June 17, 2026 England have picked Kansas City as their home from home at the 2026 World Cup, along with three other teams, despite not having any games there. So why has the Taylor Swift-linked midwest become “base camp capital”? Kansas City’s recent contribution to sports discourse has been dominated by the Chiefs’ three Super Bowl wins in [...]
England’s secret weapon against World Cup heat? British company’s £26 product June 17, 2026 England have turned to a British hot water bottle maker for help coping with the extreme World Cup heat ahead of their tournament opener against Croatia in Dallas tonight. High temperatures are expected to be a defining feature of this tournament – with dangerous conditions possible in 14 of the 16 host cities – and, [...]
2026 World Cup: England only attract half as many bets as Norway to lift trophy June 16, 2026 Tournament outsiders Norway have attracted twice as many bets on them to win the 2026 World Cup as England, surprising new data has revealed. Ahead of England’s first match of the tournament, against Croatia tonight in Dallas, Thomas Tuchel’s team have attracted five per cent of all betting tickets handled by Sportradar on behalf of [...]
Brits urged to back UK pubs during World Cup amid booking surge June 16, 2026 Brits have been urged to support their World Cup team by getting down to the local pub amid a four-fold increase in bookings for England games. The UK hospitality sector is set for a 42 per cent sales boost across the group stages of the World Cup – with kick-off times in the US, Canada [...]
2026 World Cup: How England went from misery to magnet for blue chip brands June 16, 2026 As they begin their 2026 World Cup campaign, the England brand is unrecognisable from 10 years ago – and it is paying off in growing revenues for the FA. This month marks a decade since one of the darkest days in the Football Association’s history, when England’s men were humbled by Iceland – a nation [...]
Can football conquer the US? Why culture is key this World Cup June 14, 2026 Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]
Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns June 13, 2026 An unnecessarily serious review of the best ads around the 2026 World Cup, including campaigns by Adidas, Nike and Burberry, as picked by amateur footballer and professional creative Harriet Russell-Vick. Football ads in 2026 finally remembered a crucial detail: football is supposed to be fun. After years of ultra-serious slow-motion shots of rain hitting crossbars [...]
BE ON THE BALL WITH OUR CHARITY FOOTBALL TOURNAMENT! June 12, 2026 Eastern City is delighted to partner with the homelessness charity Providence Row to deliver the The Mile Between Us Cup 2026 – a five-a-side football tournament like no other! On 17th July, Providence Row and Eastern City BID will bring together businesses for an afternoon of football, friendly rivalry and fundraising in support of people [...]
2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook June 12, 2026 The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned. This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and [...]
World Cup: Third of fan visas from non-European countries are being rejected June 11, 2026 A third of World Cup fan visas from non-European countries are being rejected with Iran and Senegal hit the hardest, research has found. The United States, which is hosting 78 of the World Cup’s 104 matches, has refused 74 per cent of visas from Senegalese applicants and 61 per cent of Iranian submissions. These are [...]