Darts drives Matchroom profit as promoter warns of gambling law impact Sport Business The growth of darts is driving increasing profits at Matchroom, with the resurgent sport contributing a third of the multi-sport promoters’ £44m yield. Accounts for Matchroom Holdings Limited, parent company of the pro darts circuit featuring teenage double world champion Luke Littler, showed turnover of £225.5m for the year ending 30 June 2025, up from [...]
Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts Sport Business Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix Sport Business Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
PM Starmer asked to back £500m Alexandra Palace darts injection February 11, 2026 Prime Minister Keir Starmer has been called upon to contribute to a £500m, one-off private-public cash injection to keep darts at Alexandra Palace. The north London venue first hosted the World Darts Championship in 2007 but a move away from the venue has been touted by tournament organisers Matchroom, with the sport exploding in popularity [...]
Luke Littler attracts Meta to darts with Oakley glasses partnership February 9, 2026 Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]