Holidays are becoming a serious investment.
British tourists splash the cash on their trips, spending 10 per cent of their annual salaries on average, according to research from Nationwide FlexPlus.
One in 10 will splurge even more, spending anything between 20 and 30 per cent of their yearly income on their sojourns in the UK or abroad.
The most popular trip abroad is now a city break, followed by beach hotels and all-inclusive package holiday deals.
The poll of more than 2,000 UK holidaymakers also found more than one in ten (11 per cent) Britons enjoy three or more holidays per year, with seven days (31 per cent), two weeks (25 per cent) and 10 days (13 per cent) the most popular length of time to spend away.
However, despite shelling out for the holiday experience, tourists are somewhat complacent about travel insurance.
One in 12 (eight per cent) would not bother insuring themselves and their items wherever they were going, while only one in five (21 per cent) would take out insurance for a trip within the UK.
Britons were most likely to get travel for North American holidays (71 per cent), while seven in 10 would also get travel insurance for trips to Africa and Western Europe minus the UK.