Apple faces investigation over claims of false iPad advertising
APPLE is facing an investigation by the Advertising Standards Authority following complaints that the new iPad is inaccurately described on its website.
The tablet is available to buy on 4G – the latest generation of mobile connectivity – despite the fact that the UK does not currently have a 4G network and the iPad will be incompatible with it when it is introduced due to technical differences between the UK and the US.
The ASA previously approached Apple informally with similar concerns and was assured by the tech giant that the 4G references would be removed from its website and a promotional video.
But Apple’s UK website still has a 4G version of the iPad on its virtual shelves, selling for £100 more than the standard model.
The ASA has been contacted with a series of further “potentially problematic claims” since closing the first informal case.
The watchdog said that it is currently assessing the new complaints and will launch an investigation should the “problem claims we asked Apple to remove” still exist.