Everyone’s favourite disappearing messaging app, Snapchat, has raised a new round of funding from Alibaba which values the firm at $15bn (£10bn).
It’s a vote of confidence for the four-year-old app, which has just introduced a host of content-driven advertising features in a bid to start generating some revenue.
The app picked up $200m from the Chinese ecommerce firm in a new funding round, according to widespread reports, which would make it the third most valuable startup in the world.
1. It's worth more than any other venture-backed startup in the world today – except Uber, Xiaomi and Palantir
It follows a previously rumoured round of funding in which it was valued at $10bn, bringing its total venture funding to more than half a billion dollars based on previously disclosed figures.
It has now surpassed Drobox, Airbnb and Flipkart, which are also valued at £10bn and brings it equal to big data company Palantir.
2. It's is worth more than over two-thirds of FTSE 100 listed firms
3. … and more than nearly all Nasdaq companies
4. … and the GDP of these seven countries
Those figures also place a rudimentary $150 price tag on each Snapchat user, up from the $100 when its was previously valued at $10bn.
In addition to the round of Alibaba funding, further investment could also be on the cards, increasing its valuation even further