Three-quarters of Londoners would be comfortable sharing their personal healthcare, location and contact data to regain post-pandemic freedom, according to a new survey.
It comes after the NHS app gained over 1.3m new registrations after its vaccine-status capability was announced.
Londoners are more willing than the rest of the UK, whose eagerness came in slightly lower at 72 per cent, according to new research from Kaspersky.
The willingness to share information is high despite 86 per cent of respondents saying that they are worried about their data falling into the wrong hands.
The return of foreign travel is a motivating factor for almost one-third of Londoners, as well as being able to visit bars and restaurants.
More than a quarter said that a desire to visit sporting events, concerts and shopping centres was behind their willingness to share data.
When it comes to data privacy concerns, 93 per cent of Londoners said that the issue was important to them.
However, only 59 per cent feel that they are in control of how many organisations have access to their personal data.
“Although many European consumers would be willing to give up their personal data in exchange for more freedoms and a return to normality, it is important that organisations ensure their data collection and storage policies are secure enough for this sort of sensitive data,” said David Emm, Principal Security Researcher, Kaspersky.
“This will help build trust and safely move on from the pandemic.”