After US launch Primark heads for Italy; opening first stores in Milan next year

Clara Guibourg
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Primark's international expansion continues (Source: Getty)

Primark is so inspired by its "Primarni" nickname, it's entering the Italian market ahead of schedule, it said today.

The fashion brand will open the first of up to three Italian stores in Milan next summer, according to owner Associated British Foods.

Shares in the group rose, following a trading update reporting a “modest decline” in earnings and easing worries that the strong dollar would have a large impact on Primark’s earnings next year.

The stores planned in Italy are part of a greater international expansion for the value retailer, as plans for its US launch this September continue full steam ahead.

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