Twitter boss Jack Dorsey keeps jobs after firm strikes deal with activist Elliott March 9, 2020 Twitter boss Jack Dorsey will hold on to his position after the social media firm struck a deal with an activist investor that mounted a dramatic coup attempt. Hedge fund Elliott Management, which is led by billionaire Paul Singer, has built a stake of roughly four per cent in Twitter and pushed for an overhaul [...]
Twitter shares jump as Elliott makes move to oust founder Jack Dorsey March 2, 2020 Shares in Twitter rose more than eight per cent in early trading in New York this afternoon after it emerged an activist investor has launched a bid to oust founder Jack Dorsey. Elliott Management has built up a stake in the social media firm and has nominated four directors to its board. The New York-based [...]
How Yorkshire Tea turned a storm in a teacup into a marketing success March 2, 2020 Yorkshire Tea unwittingly found itself in the middle of a Twitter storm last week when the new chancellor, Rishi Sunak, published a seemingly innocuous image of himself “making tea for the team”. The photo featured the brand like a poorly orchestrated influencer marketing campaign. Soon after, the company was faced with a torrent of abuse [...]
Activist Elliott builds Twitter stake as it plots ousting of Jack Dorsey March 1, 2020 Activist investor Elliott Management has built up a stake in Twitter in a bid to oust the social media site’s founder Jack Dorsey as chief executive. The New York-based hedge fund, founded by billionaire Paul Singer, has nominated four directors to Twitter’s board, Bloomberg reported. Elliott is also said to be plotting the removal of [...]
Keep calm and drink Yorkshire Tea until the Twitter storm blows over February 27, 2020 Another day, another Twitter pile-on. This time, the warriors of social justice turned their ire on homely hot-drink merchants Yorkshire Tea. Their equally voluble online opponents rallied to its defence. Why? Because Yorkshire Tea had the temerity to be, unbeknownst to them, our new chancellor’s choice of brew. Or, more precisely, the drink selected by [...]
Twitter shares rise as revenue beats $1bn for the first time February 6, 2020 Shares in Twitter rose as much as eight per cent in pre-market trading today after the social media firm missed profit estimates but beat $1bn in quarterly revenue for the first time. Twitter reported net income of $119m (£91m), down from $255m on the same quarter last year and behind expectations. However, the social media [...]
General Election 2019: Twitter ban on political ads comes into effect November 22, 2019 Today is the first day of Twitter’s political ad ban, less than a month out from the general election and a year ahead of the 2020 US presidential election. The social media firm revealed last week that it’s ban would include all mentions of political candidates and legislation. All three leading parties – Conservatives, Labour [...]
Twitter acquires London AI startup as it looks to target small businesses November 21, 2019 Twitter has snapped up artificial intelligence (AI) marketing platform Aiden as it looks to expand its advertising offering for small businesses. Read more: Twitter outlines political ad ban ahead of 2020 US election The social media giant today said it had agreed a takeover of the London-based startup, which provides a cross-platform advertising command centre, [...]
Twitter outlines political ad ban ahead of 2020 US election November 16, 2019 Twitter has announced its political advertising ban will include references to candidates and legislation. The social media site also said ads will not be allowed to advocate for certain outcomes on political and social causes. Twitter announced the ban last month, but on Friday disclosed more of the specifics of the ban for the first [...]
The big problem with political advertising on social media November 11, 2019 With the upcoming UK General Election, the primaries for the Democratic presidential nominee in the US, and the race for the White House next year, politics is once again centre stage. Candidates on both sides of the Atlantic will be turning once more to political advertising to win over voters – and one area of [...]