Social media

There is a clear rule of thumb in the world of marketing: emojis equal engagement. Emails with an emoji in the

It is easy to forget, as we approach the end of not just 2019 but also the decade, just how

The average consumer would be forgiven for not knowing their Tencent from their Sina Weibo. In fact, it’s unlikely that

With the upcoming UK General Election, the primaries for the Democratic presidential nominee in the US, and the race for

“Do our customers read that publication anyway?” It’s a question that any chief executive or marketer should ask. Marketing that’s

Journalism is in a tough spot. For decades, money and jobs in the industry have been in decline. The government’s

Last month, I reported on the rise of virtual influencers – fake online personalities created using computer-generated imagery and controlled