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      Britain takes first steps on journey to 2040s North of England Olympics bid

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      Britain takes first steps on journey to 2040s North of England Olympics bid

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NBA Basketball

  • Plans for 25,000-capacity NBA basketball arena called London Colosseum

    Sport Business

    The capital is set to get a 25,000-capacity NBA basketball arena in the Olympic Park called the London Colosseum. Jericho Estates, Peacock Gym, Torch Sports and architects Chybik and Kristof have partnered to produce plans for the stadium, which will be near the London 2012 Olympic Stadium – currently used by Premier League club West [...]

    Interior of Londons Colosseum Arena set up for a boxing event, featuring a large ring and tiered seating under bright lights
  • Quarter of Brits planning trip to watch US sport matches stateside

    Sport Business

    Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]

    GettyImages 2274220937 shows a business meeting with diverse professionals discussing a project in a modern conference room.
  • Premier League growth rate swamped by American sports

    Sport Business

    The Premier League’s growth rate was swamped by global rivals last year as American leagues continue to dominate revenue generation in sport. The Premier League’s $5.3bn in new revenue represented a 10-year compound annual growth rate of five per cent, but that was enough for just fourth in the Two Circles Sports IP Revenue League. [...]

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  • Formula E owners bid for NBA Europe’s London franchise

    April 6, 2026

    Formula E’s majority stakeholder has bid to buy the London franchise in the upcoming NBA Europe project, according to reports. The London franchise was the most sought after team when the period to submit non-binding bids to express an interest closed last week. NBA sources stated that they had received multiple bids of $1bn across [...]

  • LeBron, McIlroy, Ronaldo in $575m Whoop raise at $10bn valuation

    March 31, 2026

    LeBron James, Rory McIlroy and Cristiano Ronaldo are among a group of athletes part of a $575m raise that values wearable technology firm Whoop at $10.1bn. The Series G funding round, raising over $500m, is led by the likes of the Audi Formula 1 investors Qatar Investment Authority and Saudi Aramco Oil Pipelines stakeholders the [...]

  • Emirates boss on Arsenal stadium, leaving F1 and NBA Europe

    February 26, 2026

    Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]

  • New York Knicks could be first publicly traded NBA team in 24 years

    February 18, 2026

    The New York Knicks could become the first NBA team in more than 20 years to be publicly traded under proposals being considered by their current owners. New York Stock Exchange-traded Madison Square Garden Sports Corp currently holds both the Knicks and the NHL’s New York Rangers but could split them into two separate listed [...]

  • Why authenticity is key to US sport succeeding in Europe

    January 24, 2026

    The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports [...]

  • Did NBA in London prove to brands European basketball is viable?

    January 21, 2026

    During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience [...]

  • NBA’s European show dazzles on and off court but new league is no slam dunk

    January 20, 2026

    No one disputes that NBA Europe represents a big opportunity but the lack of detail around 18 months from launch is tempering excitement. The mascots for the Memphis Grizzlies and Orlando Magic descended from the O2’s ceiling, celebrities dotted the courtside seats, and the NBA reported a sell-out for its first game in London for [...]

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