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Obama has also taken a minority stake in NBA Africa as part of his strategic partnership

Barack Obama joins NBA's African arm as strategic partner and minority shareholder

The National Basketball Association (NBA) has announced that former US president Barack Obama has joined its new African arm as

July 28, 2021
Manchester United and the Premier League generate more value than any of their competitors from Twitter, Facebook and Instagram

Premier League and Manchester United named top of the table for cashing in on social media

The Premier League and Manchester United have the most valuable social media output across all sports, according to a new

May 12, 2021
NFL star Rob Gronkowski highlighted the NFT boom by seeling $1.75m worth of trading cards

Athletes are driving the acceleration of sports investment - will we see European players follow the US trend for SPACs and NFTs?

Barely a day goes by without another high-profile athlete being announced as an investor in a special purpose acquisition company

April 8, 2021
Cryptocurrency exchange FTX has struck a $135m deal to take naming rights to the home of NBA side Miami Heat

Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E's Suez near miss and Amazon's Six Nations interest

Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida

March 25, 2021
Formula 1 swung from a $17m profit to a $386m loss in 2020 due to the pandemic

Week in Sportbiz: Formula 1 takes the pain; Budweiser buys NBA rights; watch every PGA Tour shot; World Rugby's bad timing; squash, the great survivor

“Our goal was to try and take the pain in 2020,” Greg Maffei, president of Formula 1 owners Liberty Media,

March 4, 2021
The World Cup and other major international football tournaments would be off limits for any player taking part in a breakaway European Super League, Fifa and other leading governing bodies have said

Week in Sportbiz: Fifa spooked into action by Super League talk; Uefa may rip up Euro 2020 plans; London Marathon chiefs eye records

Is football governing bodies’ ultimate bogeyman the European Super League in danger of actually happening? Fifa and its six confederations,

January 21, 2021
Tokyo 2020 Olympics organisers says the Games will go ahead despite the city being

The Week in Sportbiz: Fresh fears over Tokyo Olympics; Pound calls for athletes to jump vaccine queue; China's $900m esports palace

Tokyo 2020 Olympics organisers have attempted to calm fears that the Games will not go ahead after a state of

January 7, 2021
The NBA scores highly for cultural relevance in the Fan Intelligence survey due to its response to social movements such as Black Lives Matter

'Cultural relevance' is the key to brands connecting with Generation Z sport fans

‘Cultural relevance’ is a phrase increasingly being discussed in boardrooms of brands and advertising agencies across the world. As reaching

October 28, 2020

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