Nike nearing deal to enter Formula 1 and rival Puma and Adidas Sport Business Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]
Former Formula 1 champion loses £1.4m HMRC tax bill appeal Sport Business Former Formula 1 world champion Jody Scheckter has been forced to stump up £1.4m in unpaid tax after an appeal against an HMRC ruling on his buffalo farm failed in court. The 1979 F1 title-winner was forced to close the buffalo farm business in 2024 due to “significant increases in costs, a reduction in milk [...]
London snubbed as Formula 1 announces return of F1 Live show at new venue Sport Business Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]
Formula 1 chiefs cool speculation of 12th team on grid September 3, 2026 Formula 1 chiefs have cooled speculation that a 12th team could join the grid before the end of the decade. The global motor sport series saw the number of teams rise from 10 to 11 earlier this season when Cadillac joined the grid, and FIA chief Mohammed Ben Sulayem has previously said he is open [...]
Formula 1: Magnussen joins Maldini and Griezmann at fintech unicorn Flatpay September 1, 2026 Former Formula 1 driver Kevin Magnussen has joined Paolo Maldini and Antoine Griezmann as an investor in fintech unicorn Flatpay. The former McLaren, Renault and Haas motor racer is now a shareholder in the Danish firm, which boasts more than 100,000 European clients. Its chief executive Sander Janca-Jensen said they’re “proud that someone like Kevin [...]
Lego builds record sales on World Cup and F1 fever August 25, 2026 Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]
Drive to Survive renewed by Netflix as Formula 1 docuseries gets ninth season August 24, 2026 Netflix has confirmed that Drive to Survive, the hit Formula 1 docuseries that spawned countless imitations across sport, will return for a ninth season next year. Filming behind the scenes of the current season has already begun, with post-production set to begin at the end of the year ahead of an expected February 2027 release. [...]
Exclusive: Former Formula 1 figure invests £100k into new Pacer app dubbed ‘Sports Tinder’ August 21, 2026 A former Formula 1 test driver has invested into a new app, dubbed Sports Tinder, ahead of its London launch. Pacer will launch this year and target Londoners who run, play tennis and padel and socialise through sport. “Unlike conventional dating apps,” they told City AM, “users do not initially sign up looking for romance. [...]
Williams turns to AI to squeeze more from F1 cost cap August 19, 2026 British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
Five tracks that could host Formula 1 in coming years August 18, 2026 Any country that is any country wants to be part of a coveted club, to be a host of a Formula 1 race weekend. The 2026 season would have seen 21 countries sharing 24 races – altered to 23 races in 20 countries due to the conflict in Iran – meaning a smidge over 10 [...]