Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025 Sport Business Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Rothschild aiding bid to take Formula 1 to South Africa Sport Business Investment bank Rothschild is working with a consortium on a £300m bid to see Formula 1 return to South Africa for the first time since 1993. Appetite has grown for the world’s leading motorsport series to return to the African continent, with this Cape Town bid following proposals from Johannesburg and Rwanda. The consortium is [...]
LVMH’s Arnault joins Nike board as sportswear giant set to lose S&P 100 spot Sport Business The son of LVMH billionaire Bernard Arnault has been appointed to Nike’s board of directors a week after it was announced the sportswear giant will lose its S&P 100 spot. Alexandre Arnault, currently deputy chief executive of LVMH’s wines and spirits division, will hope to help the US apparel firm stem a trend of share [...]
Nike nearing deal to enter Formula 1 and rival Puma and Adidas September 15, 2026 Nike is believed to be nearing a deal which will see the sportswear giant enter Formula 1 after more than two decades off the grid. The American apparel firm has held talks with the premier motor sport series about becoming the kit provider for all Formula 1 employees. GP Blog reports that the deal is [...]
Former Formula 1 champion loses £1.4m HMRC tax bill appeal September 14, 2026 Former Formula 1 world champion Jody Scheckter has been forced to stump up £1.4m in unpaid tax after an appeal against an HMRC ruling on his buffalo farm failed in court. The 1979 F1 title-winner was forced to close the buffalo farm business in 2024 due to “significant increases in costs, a reduction in milk [...]
London snubbed as Formula 1 announces return of F1 Live show at new venue September 4, 2026 Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]
Formula 1 chiefs cool speculation of 12th team on grid September 3, 2026 Formula 1 chiefs have cooled speculation that a 12th team could join the grid before the end of the decade. The global motor sport series saw the number of teams rise from 10 to 11 earlier this season when Cadillac joined the grid, and FIA chief Mohammed Ben Sulayem has previously said he is open [...]
Formula 1: Magnussen joins Maldini and Griezmann at fintech unicorn Flatpay September 1, 2026 Former Formula 1 driver Kevin Magnussen has joined Paolo Maldini and Antoine Griezmann as an investor in fintech unicorn Flatpay. The former McLaren, Renault and Haas motor racer is now a shareholder in the Danish firm, which boasts more than 100,000 European clients. Its chief executive Sander Janca-Jensen said they’re “proud that someone like Kevin [...]
Lego builds record sales on World Cup and F1 fever August 25, 2026 Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]
Drive to Survive renewed by Netflix as Formula 1 docuseries gets ninth season August 24, 2026 Netflix has confirmed that Drive to Survive, the hit Formula 1 docuseries that spawned countless imitations across sport, will return for a ninth season next year. Filming behind the scenes of the current season has already begun, with post-production set to begin at the end of the year ahead of an expected February 2027 release. [...]