Fashion in Formula 1: How the paddock became global catwalk Sport Business The world of fashion has so often been seen as belonging to a select few outposts in London, Milan, Paris and New York. But in 2026 it now belongs, at least in part, to sport. That’s not to say Roman Abramovich is buying Vogue or the Saudi Arabian Public Investment Fund ponders whether to back [...]
Sport’s hypocrisy: Claiming to be inclusive while charging prohibitive ticket prices Sport Business Sport’s hiking of ticket prices for live sport is completely at odds with many of its marketing efforts and risks alienating future generations of would-be fans, writes Matt Readman. Last week, a BBC Sport investigation revealed just how sharply the cost of watching live sport has risen in the UK. Across the Ashes, the Open, [...]
Exclusive: Airwallex and McLaren to renew partnership as valuations soar Sport Business Fintech Airwallex will today extend its partnership with the McLaren Formula 1 team after both organisations enjoyed steep valuation boosts, City AM can reveal. The partnership, initially announced in 2024, will be renewed and upgraded, making Airwallex the Formula 1 constructors’ champions’ AI finance partner. It comes amid a boom for both brands. McLaren was [...]
McLaren could earn £50m from sale of five Formula 1 cars October 19, 2026 Five McLaren Formula 1 cars could fetch £50m after the team put chassis belonging to the likes of Ayrton Senna, Lewis Hamilton and Lando Norris up for sale. The models range from 1991 through to 2023 – the most modern Formula 1 car ever offered for private ownership – and are expected to go for [...]
Saxo Bank taps Norris, Bale, Sabalenka and Courtois for investment trends October 19, 2026 Saxo Bank will tap the psyches of the likes of Lando Norris, Gareth Bale and Aryna Sabalenka as part of a new partnership with nine global athletes. The Danish bank announced on Monday that it will explore the mindset and habits of the current and former athletes to “examine how these principles translate into successful [...]
Formula 1 set for Africa return after 40 years with Rwanda race October 13, 2026 Formula 1 will return to Africa for the first time in 40 years after the sport signed a 10-year deal with Rwanda. The East African nation will join the Formula 1 calendar in the early 2030s with a purpose-built circuit in Bugesera, south of capital Kigali. Rwanda has beaten the likes of South Africa to [...]
Britain’s array of top-class live sport isn’t celebrated nearly enough October 9, 2026 We must cherish the live sport offering in Britain and celebrate what it gives us, writes Pitch Experiences chief Neil Bailey. Many of the days at next year’s Ashes are already sold out, tickets to Ally Pally’s World Darts Championships are like gold dust and yet, here we all are, desperate for a day out. [...]
Nascar eyes US military bases as venues for UK race in ‘Operation Overseas Trojan Horse’ October 8, 2026 United States military bases in the UK could stage Nascar races as the American motor sport moves towards international expansion. The North American series – which is being challenged domestically by the increased presence of Formula 1 – has only ever ventured out of the US for point-scoring races in neighbouring Canada and Mexico. But [...]
Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025 September 23, 2026 Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Rothschild aiding bid to take Formula 1 to South Africa September 22, 2026 Investment bank Rothschild is working with a consortium on a £300m bid to see Formula 1 return to South Africa for the first time since 1993. Appetite has grown for the world’s leading motorsport series to return to the African continent, with this Cape Town bid following proposals from Johannesburg and Rwanda. The consortium is [...]