TikTok tries to avoid US ban by offering lawmakers assurances over data sharing and security concerns TIktok ban TikTok has proposed allowing US officials access its algorithms in an attempt to avoid a statewide ban. In the last few months, American lawmakers have attempted to ban the video based social media platform, after FBI Director Christopher Wray said that TikTok poses national security risks in November. In the last week, over 20 US [...]
How a viral TikTok video about Prosecco helped Lidl record its busiest ever sales day Lidl Emma D’Arcy’s viral TikTok Negroni Sbagliato fad helped budget supermarket Lidl achieve its busiest day of trading in its 28-year history after sales of booze skyrocketed. The discount retailer recorded its busiest day ever on Friday 23rd December following a surge in customers switching over from more expensive rivals. The record trading came as [...]
TikTok algorithm drives teens to dangerous content says new study tiktok TikTok’s algorithms drive young people towards self-harm and eating disorder content within minutes, new research suggests. According to a study from the Centre for Countering Digital Hate (CCDH), the video-sharing app is rife with dangerous content, including restrictive diets, suicide and self harm. The campaign group found one youth account was shown suicide content within [...]
TikTok rides out wider advertising slowdown December 5, 2022 TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown. According to a new report published by GroupM, the media buying agency owned by WPP, TikTok doubled its advertising revenue in 2022. “This has likely been another driver of the advertising deceleration [...]
TikTok calls in tech start-ups to help with ecommerce push November 27, 2022 TikTok has called in tech start-ups to boost its ecommerce operations in a desperate attempt to diversify revenue streams. According to initial reports from the Financial Times, TikTok’s parent firm Bytedance has been working with YunExpress as a logistics partner to get its social commerce offering off the ground on a more global scale. It [...]
Teens keep flocking to TikTok for book inspiration November 23, 2022 Youngsters say that TikTok has helped them rediscover their love for reading, as the tech giant continues to push into the book selling market. New research from the Publishers Association published today found that BookTok, the social media trend focusing on books and literature, is playing a key role in getting Gen-Z reading again. In a [...]
TikTok tackles US data woes head-on and digs at Twitter November 16, 2022 THE CHIEF of TikTok said the video-sharing giant was pumping heaving investment into US data security in a bid to allay fears from across the Atlantic. Speaking at the Bloomberg New Economy Forum in Singapore earlier today, TikTok boss Shou Zi Chew said the firm was working on ‘Project Texas’, which would isolate sensitive data [...]
Tiktok’s new privacy update confirms staff across the world access your data November 2, 2022 TIKTOK told European users that their data can be accessed by employees in China, adding to the privacy concerns. The video sharing platform is updating its privacy policy to confirm that staff across the world can access user data. This means European user data could be accessed from China, Brazil, Canada, Israel, the US and [...]
Tiktok parent firm ByteDance boosts stock option buyback October 12, 2022 In a quest to keep staff happy, TikTok’s parent firm ByteDance is reportedly initiating a second stock option buyback for staff at a higher price than the previous one. The Chinese company told staff via email that those eligible can apply to cash out their Restricted Stock Units (RSUs), ByteDance’s stock option programme. It offered [...]
UK spy chief tells parents not to worry about letting kids on TikTok October 11, 2022 Top UK spy chief has said he wouldn’t tell youngsters to keep away from TikTok, despite concerns from the government about the Chinese app’s safety. The director of GCHQ Jeremy Fleming told BBC Radio 4’s Today show that he would not be concerned if his own children used the social media, but said he would discuss [...]