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ChatGPT could rid the world of the scourge of digital advertising.
It's a common refrain but sport sponsors need to have their eyes open.
What will a Saudi World Cup mean for football's many commercial partners?
Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
A total of five per cent year-on-year growth was reported in the UK's digital advertising market — despite ongoing economic uncertainty.
Youtube has suspended monetisation on Russell Brand’s channel for “violating” its creator responsibility policy, following sexual assault allegations against the comedian. Over the weekend a joint investigation by the Times, the Sunday Times and Channel 4 levelled accusations at Brand, which include accounts of rape, sexual assaults, and abuse spanning several years. The criminal allegations, which Brand [...]
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. This has been the most disrupted summer of sport for over a century. The pitches, courses and tracks of the UK now [...]
“Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]
Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]
UK firms have ramped up sales promotions to an all-time high, leading to a growth in overall marketing budgets, according to the second-quarter IPA Bellwether Report released today. The report, which tracks marketing trends, revealed that sales promotions budgets have reached their highest level in the 23-year history of the survey, as more businesses increased [...]
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