Spurs net £20m sponsor in league and cup split deal
TOTTENHAM last night announced an innovative sponsorship proposal which will see them wear different branded shirts for league and cup matches.
The move came after software infrastructure firm Autonomy announced a £20m deal over two years to become title sponsors for Premier League games only.
Now, Spurs are looking to agree a deal with a separate company to sponsor shirts worn in the FA Cup, League Cup and European competitions.
A FTSE 100-listed company, Autonomy is the UK’s largest pure software company, and becomes only the fifth brand to appear on the famous lillywhite shirt, replacing Mansion.com whose four-year deal ended this summer. Holsten (twice), Hewlett Packard and Thomson Holidays are the others.
“We are delighted to have Autonomy as our new global partner,” said Spurs chairman Daniel Levy.
Levy is thought to be the brainchild behind the dual-sponsorship idea and the club are now in discussions with several brands to sponsor their cup shirts. The deal could land the north London club an additional £20m depending on their number of appearances – boosted by the fact they have qualified for the Champions League this year.
Harry Redknapp’s Spurs will wear their new Autonomy-branded shirts for the first time on their tour of the USA when they play San Jose Earthquakes on 17 July.A