Virgin Atlantic ends British Airways grip on Team GB partnership September 4, 2026 Virgin Atlantic has been named the official airline of Team GB for the LA 2028 Olympics, ending British Airways’ 20-year hold on the partnership. The deal will see Sir Richard Branson’s carrier transport athletes and staff from Team GB and ParalympicsGB to and from the Games in less than two years’ time. Virgin Atlantic Holidays [...]
Dazn National League row: Club in ‘poodles’ rant as owner calls for end to broadcast deal September 4, 2026 Dazn is facing a major backlash after Boreham Wood FC’s owner urged fans to boycott the sports streamer and called on National League bosses to end their media rights deal. Danny Hunter blamed Dazn for schedule changes that he called “a complete joke” and “utter nonsense” which treated clubs and their players as “poodles” and [...]
London snubbed as Formula 1 announces return of F1 Live show at new venue September 4, 2026 Formula 1 will repeat the F1 Live event that debuted in London last year with an expanded format and a new host city: Milan. F1 Live Milan will comprise a three-day fan festival and F1 The Show, a one-off stage event featuring all 11 teams as well as live music and entertainment. It will take [...]
Strauss becomes first dedicated Champions League referee sponsor September 4, 2026 Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]
Prem Rugby needs a draft, but not one for the very best players September 4, 2026 Top flight domestic rugby is back this weekend in the form of the Prem Rugby Cup – the former Anglo-Welsh, British and Irish, and inter-Prem/Champ competition that is now just a little bit of a nothing league. But that’s for another day. Because the return of rugby in England feels underhyped. We’ve had an entire [...]
Just Eat slashes sponsorship team as it axes £40m Champions League deal a year early September 4, 2026 Just Eat’s premature exit from its £40m-a-year Champions League partnership has coincided with the takeaway platform gutting its sponsorship department, City AM has learned. European football chiefs have been forced to bring forward the start of a partnership with Hyundai in place of Just Eat after it opted to terminate its Champions League deal a [...]
Top UK Live Casinos – Best Casino Sites with Live Dealers September 3, 2026 Live casino games have become widely popular in the UK in recent years. This type of game give players an experience close to that of a brick-and-mortar casino from the comfort of their homes or on the go. In fact, they have become so popular that most casino sites offer them, and some sites even [...]
Nike becomes London City Lionesses sponsor as well as kit partner in world record deal September 3, 2026 Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]
Are financial rules fuelling the Premier League’s record transfer spending? September 3, 2026 Premier League football’s financial regulations may have been designed to control transfer spending but they actually incentivise it, argues Danny Hill. Premier League clubs spent a record £3.46bn this summer. Around 38 per cent of deals were between Premier League clubs, up from 30 per cent last year, according to Reuters. The obvious explanations are [...]
Why the smart money should be on rugby sevens September 3, 2026 Why should we be taking more notice of rugby sevens at the moment, asks former player Jim Hamilton. There are different versions of rugby, and while the 15-a-side game will always be my Everest, sevens offers something completely different. The sport is simple to follow, fast and incredibly athletic, and it allows individual personalities and [...]