Sky has re-jigged its management in the UK, promoting digital and marketing chief Stephen van Rooyen to chief executive of the UK and Ireland.
He'll focus on running the business in the UK and Ireland, reporting to Jeremy Darroch who recently became group chief executive of the Europe-wide business.
Sky reshuffled its management earlier this week, with finance chief Andy Griffith adding group chief operating officer to his remit. Van Rooyen's role is not board level and was not included in the announcement to the stock exchange on Monday, however, the shake up better reflects its new markets and the role is essentially a new one in the UK.
Darroch became chief executive in 2007 when it was BskyB and operated only in these countries, and was elevated to group chief overseeing the new Sky Europe after the broadcaster bought up its counterparts in Europe, Sky Deutschland and Sky Italia in 2014, becoming just Sky.
Van Rooyen's role is equivalent to roles in Germany and Italy, overseeing the business in the country, with Darroch focused on the overall bigger picture of the company.