Youngs and Cole: For The Love Of Rugby duo look to 2025 December 28, 2024 Leicester Tigers duo Ben Youngs and Dan Cole review at 2024, look ahead to 2025 and discussed their podcast For The Love Of Rugby. The last 12 months has been an incredibly interesting time for rugby union for a number of reasons. Steve Borthwick’s England had a rough back end to the year but took [...]
The three sport business trends you need to watch in 2025 December 27, 2024 Every other prediction piece you’ll read, across any industry, will attempt to explain what the impact of AI will be on that sector over the coming year. Most answers will be variations on Hemingway’s theme. AI will end up taking over. Gradually and then suddenly. So, to avoid giving the likes of Chat GPT too [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Retail in 2025: The year of personalisation, AI, wellness – and no more barcodes December 24, 2024 2024 has been a tough year for retail. From companies sounding the alarm on business rates in the first half of the year to low consumer confidence and footfall proving stickier than expected, the festive period has now been overshadowed by stark warnings about further cost rises next year. Restructuring partner at RSM UK, Gordon [...]
Women’s football in 2025. The year we finally reach equality? December 24, 2024 The past 12 months has been a stellar year for women’s football. The mega move of Emma Hayes to the USWNT was seismic, while the Women’s Super League began life under a new entity. Here Kelly Lindsey, the new COO and head of football performance and club operations at Lewes FC, discusses what’s happened in [...]
Reflecting on Saltburn a year later with Sadie Soverall: ‘We shot so much more!’ December 23, 2024 As Saltburn celebrates its first anniversary, we reflect on the film’s success with Sadie Soverall, the only actor to have romantic scenes with Jacob Elordi and Barry Keoghan It has been almost exactly a year ago since Saltburn blew a hole in TikTok – and our sartorial perspectives – to become the most talked-about film [...]
Dolphins and Bills private equity deals underline value to NFL December 23, 2024 In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Hit or miss? The best and worst football club Christmas adverts December 22, 2024 Creative type Steve Howell casts his critical eye over Christmas adverts produced by Chelsea, Liverpool, West Ham and Celtic. Think of a Christmas advert and your mind may conjure memories of “A dog is for life…” or any number of classic John Lewis commercials that have become synonymous with this time of year. Whatever brand [...]
Our film editor’s 15 best movies of 2024, from Dune to Poor Things December 21, 2024 It’s been a hugely significant year for the movies: Hollywood got back to work after the 2023 strikes, the superhero genre continued to nosedive and nostalgic sequels were all the rage. As the year wraps up, City AM Film Editor Victoria Luxford picks her 15 best movies of the year. The Holdovers (January) Destined to [...]