Experience success: what’s the value of experiential advertising? June 17, 2019 A few weeks ago, commuters passing through Waterloo train station were greeted with the site of a miniature Garden of Eden, where they could stop to chat with angels and demons, pick up a toffee apple, and take a picture with a live snake. This event was designed by marketing agency Experience12 to promote the [...]
Facebook to create 500 tech jobs in London as it opens new engineering hub June 12, 2019 Facebook has said it will create 500 new tech jobs in London by the end of the year as it launches a new engineering centre in Soho. Roughly 100 of the new roles will be in artificial intelligence, with many of the employees working to detect and remove malicious content, fake accounts and other harmful [...]
Amazon overtakes Apple and Google as world’s most valuable brand June 11, 2019 Amazon has surged past tech rivals Apple and Google to be crowned the world’s most valuable brand. The e-commerce giant jumped in brand value by 52 per cent over the last year to reach $315.5bn (£405.9bn), according to the latest figures from WPP and Kantar. Read more: Amazon to deliver packages by drone ‘within months’ [...]
Don’t believe the hype, Apple is no better at privacy than any other tech company June 11, 2019 Apple, much loved by its users, is jumping on the privacy bandwagon. Announcing the launch of its service “sign in with Apple” last week, this single sign-on promises to protect your privacy. It all sounds great, until you take a closer look at what privacy actually means to Apple. This single sign-on service protects some [...]
London named world’s top tech hub as leaders descend on the capital June 10, 2019 London has been named the top city in the world for foreign direct investment from overseas tech companies. The capital attracted significantly more projects in 2018 than any other country, according to data from London & Partners. It racked up 91 tech investment projects to the tune of £864m in the last 12 months, compared [...]
Contactless and mobile payments surge in UK in 2018 June 6, 2019 The number of contactless payments made in the UK surged in 2018, new figures have shown, as all Britons’ from grandparents to teenagers increased their use of the technology. Read more: Credit card spending shoots up as customers turn to extra protections Meanwhile, the use of cash continued to decline, with only four per cent [...]
Microsoft and Oracle team up to take on Amazon Web Services June 5, 2019 Microsoft and Oracle will connect their cloud services in an effort to woo big businesses and take on market leader Amazon Web Services (AWS). The combined service will enable users to connect Oracle’s autonomous databases with Microsoft services, such as Azure analytics and artificial intelligence. The new high-speed link between the two company’s data centres [...]
Surface Studio 2 review: Microsoft’s shape-shifting iMac killer June 5, 2019 The Surface Studio 2 is the latest addition to Microsoft’s Surface range, which began in 2012 with a series of hybrid tablet computers. But while those first devices were popular, it wasn’t until the launch of the Surface Book laptop in 2016 that the company really started upping their design game, and stealing Apple’s brushed [...]
Apple asks developers to put its new sign-in button above Facebook and Google’s June 5, 2019 Apple is set to ask developers to put its new “Sign in with Apple” button above those of rival services Google and Facebook on iOS apps. Apple unveiled its new login button at its Worldwide Developers Conference on Monday. Many users sign in to apps using their Facebook or Google accounts because it saves them [...]
Cryptocurrency pioneer pays $4.57m for lunch with Warren Buffett June 4, 2019 Cryptocurrency pioneer Justin Sun has bid a record $4.57m (£3.6m) to have lunch with Berkshire Hathaway’ Warren Buffett, a longtime critic of cryptocurrencies. Read more: Bitcoin hits 10-month high after strong start to 2019 The 28-year old submitted the winning bid during a five-day online charity auction on eBay which ended on Friday. Previous winners [...]