World Cup proves film and music walked in the US so that sports can run June 26, 2026 With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]
BetVictor World Cup Offer: England To Win at 100/1 for 2026 June 26, 2026 BetVictor has an outstanding record when it comes to tournament promotions, and for the 2026 World Cup, the bookmaker has put together one of the most eye-catching new customer offers on the market. New customers who sign up via this page can back England to lift the World Cup trophy at a boosted 100/1. Learn [...]
Could Burnham be the answer to free-to-air sport for all? June 25, 2026 With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available [...]
The fallacy of blaming rich footballers for inequality June 24, 2026 There is a persistent belief that the high pay of the few has suppressed that of the many. The data says differently, writes Paul Ormerod.
JD Sports becomes latest blue-chip to trade on New York market June 24, 2026 JD Sports has become the latest blue-chip firm to trade its shares onto a New York market in an attempt to boost its appeal to American investors without having to shift its listing to the US. On Wednesday, the retail giant will begin trading on OTC Markets’ over-the-counter market in America, City AM can reveal, [...]
Spreadex World Cup Offer 2026: Bet £10, Get Up To £60 in Free Bets June 23, 2026 Spreadex has launched a standout World Cup 2026 welcome offer that combines fixed-odds and spread-betting free bets, giving new customers up to £60 in free bets for a £10 qualifying stake. It is one of the more interesting World Cup promotions we have seen, and you can claim the Spreadex World Cup offer here. What [...]
Real Madrid commit to EuroLeague basketball amid NBA interest after €3bn proposal June 23, 2026 EuroLeague basketball chiefs have secured a renewed commitment from Real Madrid in the face of rival interest from the NBA after wooing teams with a €3bn package. Real Madrid are understood to have signed a new 10-year deal with EuroLeague in a move that is set to be rubber-stamped later this week. It comes just [...]
Nex Playground Officially Hits Store Shelves in the United Kingdom and Republic of Ireland, Introducing New U.K. Activations & Game Experiences June 22, 2026 Nex Playground is officially available for purchase at Amazon U.K., Smyths, Argos, and TikTok Shop
Why 2026 World Cup is when AI becomes the interface between fans and football June 21, 2026 The 2026 World Cup is the first AI-shaped major sports event and will change football fandom forever. Jon Williams outlines what sponsors, broadcasters and brands need to do about it. Football, like the creative advertising business I work in, thinks the biggest gains from AI are operational – speed, efficiency, and more. They’re not. AI’s [...]
Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting June 19, 2026 Premier League champions Arsenal have launched a new ultra-premium hospitality offering, the Hero Experience, that costs almost £7,000 a head for top games. The VIP package, believed to be the most expensive single ticket in the Premier League, includes seats behind the Arsenal dugout, a private pitch-side tour with a club legend, a shirt or [...]