The season finale economy: Why we undervalue the Premier League May 24, 2026 With one round of Premier League fixtures remaining, the season finale is not approaching, it is here. Title races (usually) tighten, relegation battles become existential, and the casual viewer becomes a committed one. For fans, it is the most emotionally charged period of the year. For brands, it should be one of the most valuable [...]
Premier League streaming platform to cost less than half what UK fans pay May 19, 2026 The Premier League has released pricing for its first ever streaming platform, which will show every single game next season when it launches in Singapore. Premier League + will be available via a dedicated app, with access priced at S$16 (£9.31) for 24 hours, S$44 (£25.62) for a monthly rolling contract, and S$399 (£232.39) for [...]
Nex Playground Expands to the United Kingdom and Republic of Ireland, Bringing the Active Play System to Even More Families May 18, 2026 Pre-orders start today, May 18, ahead of summer retail availability, as Nex continues global expansion
Fifa World Cup under major threat of cyber terrorism May 18, 2026 The 2026 Fifa World Cup could be the victim of the largest volume of cyber terrorism and hacktivism events in sporting history. The sheer scale of next month’s tournament – which is being hosted across Canada, the United States and Mexico – could play into the hands of rogue states and groups looking to cause [...]
Premier League + and why owning the broadcast isn’t owning the fan May 17, 2026 The Premier League and Uefa’s moves into streaming platforms misunderstand the way fans want to consume football, says George Gilmore. In the last few months, the two leading lights in global club football, the Premier League and Uefa, have announced they will be launching direct-to-consumer broadcast offerings. In so doing, a revolutionary, if predictable, moment [...]
True Adds Consumer and Enterprise Growth Leader Michael McGoohan as Managing Director Across CEO, Board and Consumer Practices May 14, 2026 True, the premier global executive talent platform powered by data, AI, and deep sector expertise, announced the appointment of Michael McGoohan as Managing Director in its CEO, Board and Consumer Practices. After two decades leading growth transformations inside some of the world’s most recognized consumer brands, and following opportunities to continue pursuing CEO-track operating roles, [...]
Betfair Sportsbook Offer 2026: Bet £10 Get £50 in Free Bet Builders May 14, 2026 Betfair is one of the most recognisable names in online sports betting, and the Betfair Sportsbook continues to be a solid choice for new customers looking to get started. In our review of the current Betfair offer, we walk you through everything you need to know, from how the welcome promotion works to what the [...]
London Marathon CEO Hugh Brasher: 2026 race day was the proudest moment of my career May 14, 2026 We dig into the memory bank of the City's great and good. Today, London Marathon Events CEO Hugh Brasher runs through his career highs and lows.
F1 Arcade, curling and axes: Inside London’s sport experience economy May 14, 2026 Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
King’s Speech: Red tape to be cut to help Britain host Euros and World Cup May 13, 2026 Hosting the Fifa World Cup, Olympics and Euros will become easier after the government promised to legislate to cut the red tape hindering major sports events. A new Sporting Events Bill will deliver a set framework which can be applied to major sporting events and is hoped to keep Britain an attractive – and reliable [...]