‘Cultural relevance’ is the key to brands connecting with Generation Z sport fans October 28, 2020 ‘Cultural relevance’ is a phrase increasingly being discussed in boardrooms of brands and advertising agencies across the world. As reaching Gen Z becomes more important every year, the need to go beyond traditional marketing and connect with the values and beliefs of this audience is now vital. At Ear to the Ground, we know that [...]
UK betting firm Genius Sports to go public with $1.5bn US deal October 27, 2020 UK sports data firm Genius Sports Group is planning to go public with a listing on the New York Stock Exchange by merging with special purpose acquisition company Dmy Technology. The deal values the combined group at around $1.5bn. Genius Sports boss Mark Locke will stay on as chief executive following the transaction. Dmy chairman [...]
It may not feel like it but the greatest year of sport is almost upon us October 26, 2020 As we fast approach the end of the year we should all allow ourselves to look forward to crawling out of the dark cloud of Covid-19 and into 2021, the greatest year of sport ever. Euro 2020, the Tokyo Olympics and Paralympics, Twenty20 cricket World Cups, the Women’s Euros, a Ryder Cup, a Rugby League World [...]
Drop in drama comes at bad time for Premier League’s pay-per-view push October 26, 2020 Who remembers the good old days of a few weeks ago, when the Premier League was all goals and madcap scorelines? Leicester smashing five at Manchester City was soon eclipsed by Tottenham’s six-goal romp at Manchester United and then, giddily, Aston Villa putting seven past champions Liverpool. Gameweek Two had set the tone, ushering in [...]
FC Nordsjaelland: How a Danish club’s global outlook has helped it to weather the Covid crisis October 23, 2020 An Englishman with no experience of running a football club and no track record in Scandinavia was always going to attract scepticism when he took over one of Denmark’s top teams. Throw in a wildly unconventional ownership model and radically idealistic notions of how the sport should be run and it is no surprise Tom [...]
Manchester United chief throws down gauntlet to Premier League over Project Big Picture October 21, 2020 Manchester United chief Ed Woodward has publicly warned the Premier League that the club have not given up on plans to reshape English football. Project Big Picture, a radical overhaul of the domestic game drawn up and championed by United and Liverpool, was defeated in a vote of top-flight clubs last week. Woodward called on [...]
Manchester United lose £23m as coronavirus cuts revenue by £120m October 21, 2020 Manchester United suffered a £23m loss as revenue plunged by almost 20 per cent for the year ending 30 June. Annual income fell to £509m, from £627m the previous year, as the coronavirus outbreak saw football suspended. All three of Manchester United’s main revenue streams were hit during the fourth quarter, when most games were [...]
Champions League 2020-21: How prize money is calculated and why the winners don’t always get paid the most October 20, 2020 Winning the Champions League is not just about the glory; it also comes with a major prize money windfall of more than €100m for the eventual winner. Last season Bayern Munich earned an estimated €130m for lifting the trophy, while Liverpool pocketed €111m in 2018-19. But precisely how much a run in European football’s top [...]
Top English clubs and JP Morgan ‘in talks’ over $6bn European super league October 20, 2020 US banking giant JP Morgan and top-flight English clubs are said to be in talks over a game-changing $6bn (£4.6bn) plot to launch a new Fifa-backed European football league.
Champions League behind the numbers: Richest clubs, most valuable squads and players 2020-21 October 20, 2020 The Champions League begins again in earnest this week when the cream of European football kick off the group stage. It comes less than two months after Bayern Munich lifted the trophy in a coronavirus-delayed conclusion to last season. Despite that success, the German club do not have the most valuable squad in this year’s [...]