Is £5bn now the entry ticket into Premier League football? August 20, 2026 It may have taken 34 years but the Premier League has at last clawed its way into the financial big time. The reported £5.5bn valuation placed on Liverpool FC by a consortium of new investors that includes Amazon’s founder Jeff Bezos – aka the world’s third richest man – has the whiff of an NFL [...]
American Express tees up golf’s St Andrews as it expands its sports portfolio August 19, 2026 American Express this morning announced a partnership with iconic golf course St Andrews as the credit card behemoth expanded its sports portfolio further. The St Andrews Links will now be inter a sports sponsorship umbrella with the likes of NFL, Formula 1, Wimbledon, and Premier League club Brighton and Hove Albion. The deal will give [...]
Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium? August 19, 2026 Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights sponsors for their stadiums – notably Arsenal, Manchester City and Everton with Emirates, Etihad and Hill Dickinson respectively – [...]
Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal August 18, 2026 Space X-linked global services platform Marex have become Nottingham Forest’s front-of-shirt partner ahead of the Premier League’s return on Friday. The multi-year deal sees the brand replace Bally’s as the Premier League ushers in a voluntary ban on gambling and casino brands being on the front of player shirts. Marex Financial was the firm that [...]
London’s Square Mile needs its own major sports venue to keep up with rivals August 18, 2026 As sport ramps up after a summer break, Simon Hunt argues that the Square Mile needs its own major sports venue – for the sake of the City of London’s future. Picture the scene: it’s just hit 5:30pm on a sunny Thursday evening in the office. You and your colleagues look around for something to [...]
Todd Boehly and Mark Walter to sell stakes in Chelsea? August 17, 2026 Todd Boehly and Mark Walters could cease being co-owners of Premier League club Chelsea after engaging in talks to sell their respective stakes to Clearlake Capital. The move could value the club at £5.5bn just years after a Boehly-fronted consortium purchased the club for £4.25bn – including promised funds for stadium developments – from the [...]
Exclusive: Fulham launch £900 a head Michelin-guide recognised hospitality at Craven Cottage August 17, 2026 Premier League club Fulham FC will this week announce a Michelin Guide-recognised dining experience at their Craven Cottage home, City AM can reveal. Adam Byatt-directed Constance – based at Fulham Pier under head chef Charlie Crote – will launch “Constance on Matchdays”, beginning next Monday as Alvaro Arbeloa’s Fulham begin their Premier League season against [...]
New Premier League rules could see £11bn invested into new stadiums August 17, 2026 Alan Sendorek explains why we are seeing a third revolution of football stadium development on these shores. The third football stadium revolution in England is underway. At least two-thirds of Premier League clubs, and a substantial number lower down the pyramid, have either recently completed a major stadium upgrade or have one planned. Everton and [...]
What Burnham’s Sporting Events Bill means for brands and media owners August 16, 2026 As Andy Burnham’s government presses on with the Sporting Events Bill, what does it mean for brands and media owners? The World Cup may have wrapped up, but the sporting calendar is relentless, and brands and media owners will already be preparing for the next big event. Indeed, the domestic football season has already kicked [...]
Football finance experts urge caution over Premier League + price promotion August 14, 2026 Football finance experts have urged the Premier League to show caution with its promotion of Premier League + as British fans learn of the premium they’re paying to watch the top flight. Premier League + will launch in Singapore next week, ahead of the return of the competition next Friday, with every game broadcast live [...]