The World Wide Fund for Nature (WWF), Save the Children and ILGA Europe have partnered with digital bank Revolut to automate charitable donations.
In an industry-first, Revolut’s 5m users will be able to round up their card payments to the nearest pound and automatically donate the difference to one of the three charities.
Customers will also be able to set up one-off, weekly or monthly recurring donations. Revolut said it will add more charities to the feature throughout the rest of the year.
The bank also today launched a limited rainbow edition of its bank card in tandem to its partnership with LGBT charity ILGA Europe and Pride Month.
WWF director of partnerships Naomi Hicks said opportunities such as its tie-up with Revolut “are essential if we’re to halt and reverse nature’s decline”.
Anna Shepherd, fundraising manager at ILGA Europe, added the move would aid the charity in helping those harmed by the “stagnation and rollback” of LGBT equality across Europe and central Asia.
“Supporting social causes is both important to us as a business, and to many of our customers,” said Nikolay Storonsky, chief executive and co-founder of Revolut.
“Complicated sign up processes and scary commitments can put a lot of people off, so we wanted to build a feature that would enable our customers to support good causes in a seamless and secure way.”