Readership Survey 2025

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Survey closes Friday 30th January 2026

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Personal Information

Name(Required)

First Last

Email(Required)

Gender

Age

Marital Status

Do you have children and if so, what ages are they? (tick as many as apply)

No children

0-3 years

4-7 years

8-12 years

13-17 years

18+ years (adult children)

Where do you currently live?

Where is your primary place of work located? (select the one that best describes)

Income and Assets

Personal Income

Household Income

Do you own your own home?

What is the value of your current property?

Do you intend to buy this year? (tick as many as apply)

Primary home

Second home (UK)

Second home (abroad)

Investment Property (UK)

Investment Property (abroad)

I don’t intend to buy this year

What is the value of your total investable assets, excluding property and pension?

Do you have a Pension?

What is the current value of your pension?

What investable assets are you holding? (tick as many as apply)

Please comment here if you selected 'other'

Are you currently saving for any of the following? (tick as many as apply)

Please comment here if you selected 'other'

When making investment decisions, which of the following best describes your approach?

Do you hold a business qualification? (tick as many as apply)

Please comment here if you selected 'other'

Do you intend on gaining a qualification in the next 12 months?

Which of the following banking services do you use? (tick as many as apply)

Please comment here if you selected 'other'

Do you use any of the following investment platforms? (tick as many as apply)

Please comment here if you selected 'other'

Which of the following do you currently invest with (directly or via pensions, ISAs, or funds)? (tick as many as apply)

Please comment here if you selected 'other'

Work Information

How would you describe your working status?

Please comment here if you selected 'other'

What industry are you working in?

Please comment here if you selected 'other'

If you work in banking and finance, what is your area of expertise?

Please comment here if you selected 'other'

What is your current level of seniority?

If you are C-Suite, which of the below best describes you?

Please comment here if you selected 'other C-suite'

Do you supervise or manage other employees?

What is the size of your company?

How many members of staff are you responsible for?

What best describes your current working arrangement?

Which of the following areas do you oversee / execute budget responsibility and purchasing decisions for within the company? (tick as many as apply)

Please comment here if you selected 'other'

Does your place of workplace have an ESG strategy or policy in place?

Personal Interests

Holidays

How many holidays have you taken in the last 12 months?

What were the destinations of those holidays taken in the last 12 months? (tick as many as apply)

What do you look for in a holiday? (tick as many as apply)

Adventure – extreme sports, wind surfing etc

Relaxation – beach, cabin, villa etc

Wellness – spas, yoga etc

Culture – historical attractions

Food – top restaurants and big-name chefs

Child focused activity holidays

I do not go on holiday

Other (please specify)

Please comment here if you selected 'other'

How much would you spend on a holiday?

Sport / Gym

What sports do you engage with as a viewer? (tick as many as apply)

Please comment here if you selected 'other'

What sports do you engage with as a participant? (tick as many as apply)

Please comment here if you selected 'other'

Do you regularly spend money betting?

What is your preferred method of placing bets?

Please comment here if you selected 'other'

Do you pay to watch boxing matches via pay-per-view or a streaming service?

When you attend live sport, which type of tickets do you use? (tick as many as apply)

General admission

Premium admission (hospitality but not in a box)

Hospitality (in a private box or lounge)

Are you a member of a gym?

How often do you attend a gym?

Leisure/Social

What do you do for leisure at home? (tick as many as apply)

What do you do for leisure socially? (tick as many as apply)

How often do you attend the theatre?

How often do you go out to bars/pubs/clubs in London?

How often do you go out to restaurants for lunch, during the workweek?

How often do you go out to restaurants for dinner, during the workweek?

Cars/Watches

What are the number of cars in your household?

What is the make of your primary car?

Please comment here if you selected 'other'

Are you planning to purchase a new car in the next 12 months?

If you are planning to purchase a new car, which of the following best describes the type of car you are considering?

Do you own a luxury watch?

If yes, which of the following brands do you own? (tick as many as apply)

Please comment here if you selected 'other'

Consuming News

What are your main sources of news? (tick as many as apply)

Please comment here if you selected 'other'

How do you consume City AM content? (tick as many as apply)

Do you read City AM content on other platforms? Example – Apple News, MSN, Bloomberg, Business Live etc

What platform do you consume City AM content on? (tick as many as apply)

Which of the following do you turn to for business news? (tick as many as apply)

Please comment here if you selected 'other'

Do you subscribe to any of the following? (tick as many as apply)

Please comment here if you selected 'other'

Which is your preferred free London Newspaper?

How often do you visit cityam.com?

What time of day do you enjoy cityam.com? (tick as many as apply)

Early morning (before 8am)

Morning (8am – 12pm)

Lunchtime (12pm – 2pm)

Afternoon (2pm – 6pm)

Evening (6pm – 9pm)

Late evening (after 9pm)

Varies – no fixed time

Which City AM Newsletters do you subscribe to? (tick as many as apply)

City AM News Updates

Eyes on the Law

Free-Thinking

The Turnover

What Newsletters would you like to see from City AM? (tick as many as apply)

Please comment here if you selected 'other'

Reasons for visiting cityam.com or the City AM App? (tick as many as apply)

Would you pay a subscription for City AM?

How much would you pay for a monthly subscription for City AM?

Would you be interested in attending City AM Events?

What events would you like to see from City AM? (tick as many as apply)

How much would you be prepared to pay for City AM events?

Public officials ‘not truthful’ about ‘fantasy’ net zero costs

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From Elton John to Kylie: 10 best alcohol free wines for Dry January

Enter for your chance to win a £500 Harrods Gift Card!

Next Steps: Install the Survey Add-On

Personal Information

Income and Assets

Work Information

Personal Interests

Sport / Gym

Leisure/Social

Cars/Watches

Consuming News

End of survey

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