By: Will Railton

I'm deputy money editor at City A.M. I focus on personal finance and investing. I'm particularly interested in macroeconomics, pensions and politics. Contact me at william.railton@cityam.com.

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Contagious content: Don’t Panic’s Joe Wade on why Jon Snow, GoPro and The LAD Bible hold the secrets to making a video ad go viral

May 23, 2016

A number of advertisers have won a Cannes Gold Lion. But few can claim a Bafta on top of it, and say they’ve dug up the lawn of a former frontbench MP. “We wanted to repackage social and political issues in a different way,” says Joe Wade, film-maker and co-founder of Don’t Panic London, speaking of [...]
What do Dyson, Google and other “super” entrepreneurs have in common?

May 19, 2016

When the word “entrepreneurial” is mentioned, most people immediately think of small owner operator businesses. But the Marketing Agencies Association’s second annual Super Entrepreneur list looks to some of Britain’s biggest and best known companies to understand and explain their growing culture of entrepreneurialism. An expert panel ranked 200 of Britain’s biggest consumer-facing companies against entrepreneurial [...]
Prime position: Will Amazon come out on top in TV?

May 16, 2016

Not content with battling premium video services like Netflix, Amazon now has YouTube in its sights. The launch of new user-generated content platform Amazon Video Direct (AVD) will allow video makers to upload their content to the site, where it can be watched by tens of millions of Prime subscribers. But becoming a one-stop shop for [...]
Keeping pace with programmatic: Ooyala’s Scott Braley explains how broadcasters and publishers can monetise better

May 16, 2016

Programmatic trading is fast overhauling the online video advertising market. According to SpotX, 23 per cent of the UK’s video ads were programmatic last year. By 2020, this figure is forecast to reach 60 per cent. Better access to consumer data is allowing brands and their agencies to choose impressions more carefully and bid in real-time [...]
Five ways to inspire your inner entrepreneur

May 12, 2016

Entrepreneurship is often associated with taking a leap into the unknown. Quitting your job is a daunting prospect for many, and can often involve sacrificing financial security. But there are some simple ways to assess whether you should become a founder, and what you should work on. At Entrepreneur First, we see more and more [...]
Quality, not quantity: Here’s why women make better traders

May 11, 2016

In a field where females represent just 15 per cent of the workforce, you can perhaps be forgiven for assuming men are naturally better traders than women. But recent research by Alexander Mann Solutions and Trading Hub, a global financial information services company, indicates quite the opposite. The study tested 350 entry-level graduates over four [...]
Finding the capital’s next Clooney: The new mayor must be a brand manager and spokesperson

May 4, 2016

Much has been written about the candidates standing in London’s mayoral election. But in the hubbub about housing policies and Heathrow expansion, one of the things that doesn’t get talked about is what they’ll do for “Brand London”. London is a huge brand, and a valuable one. It accounts for more than half of the [...]
Finding the capital’s next Clooney: The new mayor must be a brand manager and spokesperson

May 4, 2016

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Finding the capital’s next Clooney: London’s new mayor must be a brand manager and spokesperson

May 4, 2016

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Wisdom of the crowd? Why prediction platforms could be big for business

April 28, 2016

How can the C-suite be sure it’s making a good decision? It’s a difficult question. Corporate history is filled with examples of cognitive dissonance, groupthink and other destructive management biases. Having a platform through which staff could offer their own forecast on an event may give bosses more confidence to pursue a certain course of action. [...]

Yas Queen’s: Why HSBC Championships expansion has been a smash for business

Yas Queen’s: Why HSBC Championships expansion has been a smash for business

Bowls Club is the City’s most eccentric (and brilliant) pop-up

By: Will Railton

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