What London losing athletics to Nairobi tells us about future World Cup and Olympic bids Sport Business England winning a World Cup in our lifetime. This may appear as elusive as ever, but hosting it may be more achievable. Particularly given our stadia, infrastructure and track record for hosting major global events. The signals from Downing Street suggest a similar plan. There’s talk of a potential 2042 World Cup in Great Britain, [...]
Game, Set, Match: How brands can serve up lasting value at Queen’s Sport Business Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]
