Super Bowl ad review: T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself Watch Once upon a time, the Super Bowl ads were just that: adverts that aired during the intervals of the most-watched sports event in North America. They ran once, with audiences across the country waiting in anticipation for the best work the advertising industry could muster. Today, Super Bowl ads are trailed by their own teaser [...]
World Cup advert review: Pepsi beats Coke as brands grapple with Qatar controversy Opinion Steve Howell of creative agency Dark Horses picks the best and worst World Cup adverts ahead of the month’s tournament in Qatar. ‘Tis the season with a World Cup unceremoniously stuffed in the middle like the turkey in a Pret Christmas sandwich. The 12 years since Qatar were awarded the tournament have been full of [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? ranked One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Super Bowl ads: Which showpiece commercials were the best? February 14, 2022 There’s nothing remotely like the Super Bowl in the UK – and the commercials aired during the game are unlike any commercials on the planet. With an audience of more than 100m watching from home, the Super Bowl ads are a big deal. They cost a lot to make and even more to air – [...]
